The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive in charge of content valuation, acquisition, programming or distribution, it’s important to gain accurate insights into consumer demand for TV shows and series. Parrot Analytics' demand data can provide valuable information to help with making informed decisions about content acquisition, distribution, programming, and content monetization. By examining the demand data for "Billions", the American TV show, as discussed below, executives can gain a better understanding of how incorporating demand data into their decision-making process can help them make these strategic decisions.
Content Valuation:
One of the primary uses of demand data in TV executive's strategic decision making process is content valuation. Executives can use demand data to assess the value of a title or content library to a platform over time, drive subscriptions, monetization, and mitigate churn. In the case of "Billions," the show has outstanding demand in Argentina, with 17.9 times the audience demand of the average show in the country over the last 30 days. This high demand and strong performance make "Billions" a valuable asset for any platform. Demand data can enable executives to determine how much to spend on content, calculate the ROI a specific title will bring to any given platform, and assess a TV series' ability to drive subscriptions and reduce churn.
Acquisition and Distribution:
Another essential use of demand data is in content acquisition and distribution decision making. Demand data can help executives find new opportunities for content distribution and uncover under-monetized titles. It also helps them to determine which titles to acquire to keep their current audience happy and which titles to buy if they want to grow their audience. Additionally, executives can use the data to determine which platforms to target for content distribution of their content based on the performance of the show in different regions worldwide. In the case of "Billions," the show outperforms the demand of the average TV show in each of the top 10 global markets where it is most in-demand, indicating its broad appeal and potential for distribution to a wider audience.
Programming:
Demand data also assists with programming decisions, helping networks and platforms to schedule programming based on audience preferences. It uncovers trending genres, shows that are likely to gain audience attention, and the most popular shows on a global scale. An analysis of the show's metadata for "Billions" reveals that the show has been airing since 2016 and has 84 episodes over seven seasons, with its status being "current." In October 2023, "Billions" achieved the peak rank of #4 in Argentina and moved up one spot from the previous month, indicating ongoing interest in the program. The show's peak and average demand have increased, indicating a growing audience interest in the program, while its franchisability, longevity and reach are also exceptional.
In conclusion, incorporation of demand data can significantly aid TV executives in strategic decision making in content valuation, acquisition and distribution, and programming. Examining the demand data for "Billions" in this case provides critical insights and an indication of the value of the program, its audience reach, and its potential for monetization, content valuation and monetization. Demand data allows platforms and networks to make more informed decisions about the content they invest in and how they allocate funds for that content, ultimately driving more substantial ROI and revenue growth.
Billions's travelability to Argentina in the last 30 days is 34%, which means that the audience demand for Billions is 34% of the demand in its country of origin, United States. Click through to another market to discover how well Billions travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular SHOWTIME‘s Billions is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Argentina, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SHOWTIME and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Billions, for example, can be assessed for a market e.g. Argentina, which can then be benchmarked against genre averages (e.g. Legal Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:02 p.m. PST using global tv demand metrics from Parrot Analytics for Billions in Argentina. We provide our partners with meaningful media industry capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.