The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, it is essential to consider audience demand data in making informed decisions concerning content acquisition, distribution, and programming. For instance, let's examine the demand data for Casi Ángeles in Argentina in October 2023.
Firstly, the show has a significant demand of 16.3 times the average in Argentina, signifying its high popularity among viewers. This figure allows for a better understanding of the show's potential worth when it comes to valuation. As such, a content owner, linear network, or SVOD platform can utilize this data to negotiate its favourable acquisition or licensing deals.
Secondly, the show's rank of #4 in Argentina and movement up the rank in October proves that the show's consistent performance over time can drive engagement across the rest of the catalog.
Thirdly, the Parrot Pulse highlights the show's global performance across six dimensions, keeping in mind the international appeal of the program. Travelability shows the program's ability to grow beyond its home region. The momentum speaks of a show's speed of growth, while franchisability relates to the show's potential to evolve into a larger franchise.
Fourthly, the show's average demand for the past 30 days has increased by 12.0%, which suggests that it is trending upwards. It also indicates the importance of continuous monitoring of demand data to understand a show's reception and making informed decisions concerning programming.
Lastly, the top 10 global markets where "Casi Ángeles" is most in-demand for the last 30 days demonstrates the show's universal appeal, thereby highlighting possible territories to market the show. In this case, considering acquiring or distributing the program in Uruguay and other markets where demand is high will be a wise decision for a content distributor or SVOD platform.
In conclusion, by utilizing audience demand data, a TV executive can acquire or distribute content, build programming strategies, and optimize content marketing and advertising campaigns. This data provides insights into a program's performance, market potential, and audience preferences, thereby improving strategic decision-making.
This is Casi Ángeles's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Casi Ángeles travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Telefe‘s Casi Ángeles is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Argentina, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Telefe and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Casi Ángeles, for example, can be assessed for a market e.g. Argentina, which can then be benchmarked against genre averages (e.g. Teen Sitcom), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:05 p.m. PST using demand analytics from Parrot Analytics for Casi Ángeles in Argentina. We provide our partners with essential SVOD insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.