The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you work in the entertainment industry, particularly if you are involved in content decisions, acquisition, distribution, or programming, you can use demand data to make more informed decisions. Content valuation can also be achieved via demand data.
For instance, let's consider the case of "Foundation" in Argentina in October 2023. Analysis of the show's demand data reveals that it has been outstandingly popular in Argentina with 11.6 times the audience demand of the average show in Argentina in the past 30 days. Only 2.7% of all TV shows have had this level of demand in the country. However, demand has decreased slightly compared to the previous 90 days. By looking at the show's rank, we can deduce that it achieved the peak rank of 29 in Argentina, dropping in rank by 5 spots during October. "Foundation" is in the 99.9th percentile in the drama genre which means it has higher demand than 99.9% of all drama titles in Argentina.
A comparison of "Foundation" with other TV shows in Argentina can be useful too. Knowing that "Star Trek: Strange New Worlds", "The Wheel Of Time", "Silo", "Invasion", "Loki", "The Mandalorian", "Star Trek: Lower Decks", "Rick And Morty" and "Gen V" are shows that are being enjoyed by "Foundation" fans in Argentina indicates its audience interests. There has also been a recent increase of 1.5% in demand for "Foundation" in the country, with demand spiked in late October.
By examining the top 10 global markets where the show is most popular, it is clear that "Foundation" is doing exceptionally well globally, with the United States being the number one market for the show. The show achieved outstanding audience demand of 16.3 times in the United States. It outperforms the demand of the average TV show (1x) in all markets. In the second market, Russia, it has outstanding demand, while the UK, Canada, France, Australia, China, Bulgaria, and Germany all have outstanding demand for "Foundation" as well.
In terms of the Parrot Pulse, a measure of global performance across six dimensions, a show can be evaluated across worldwide audience demand, travelability, longevity, momentum, franchisability, and reach. The Pulse for "Foundation" is exceptional, which means that it has measurable international appeal. To compare its performance over a year of time with its status in the past month, we can examine peak demand and average demand. We find that "Foundation" peaked at 12.3 times the average in the last 30 days, which is an 11.0% increase.
Using demand data, you can identify which shows have performed well recently and how well they are maintaining audience interest. You can also identify what kind of shows are popular with audiences of a specific show and which territories are the most significant in terms of demand. Furthermore, analyzing data can help you evaluate a show's commercial value and its growth potential, allowing you to make informed decisions about content acquisition, distribution, and programming.
Foundation's travelability to Argentina in the last 30 days is 57%, which means that the audience demand for Foundation is 57% of the demand in its country of origin, United States. Click through to another market to discover how well Foundation travels internationally.
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Acquire the best shows from partners such as Apple TV+ to fortify your competitive position in Argentina. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Foundation), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Foundation is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Argentina, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Foundation, for example, can be assessed for a market e.g. Argentina, which can then be benchmarked against genre averages (e.g. Sci-Fi Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 18, 2024, 2 p.m. PST using demand metrics from Parrot Analytics for Foundation in Argentina. We provide our partners with comprehensive subscription-video-on-demand competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.