The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is essential to understand audience demand for any content you are considering acquiring, distributing, or producing. Parrot Analytics' demand data provides a valuable tool to aid these decisions. One great example of this is "Galinha Pintadinha," a Brazilian children's TV series.
Parrot Analytics' demand data indicated that "Galinha Pintadinha" is exceptionally in-demand, and it could be a significant asset for the content library of any platform or linear network. Specifically, it had 9.7 times the audience demand of the average show in Argentina over the last 30 days, with only 2.7% of all TV shows having this level of demand. Demand for this show outperformed the TV show average in each of the top ten global markets. This market demand data can be valuable in several ways.
Firstly, it can inform content valuation. Parrot Analytics' content valuation system calculates the dollar value contribution of any title to any platform in a particular region. This system is powered by global content demand and supply to determine the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog. By using this data, executives can determine how much to spend on content and calculate the ROI a specific title will bring to any platform.
Secondly, demand data can assist in programming decisions. Since demand is in the 99.7th percentile in the comedy genre in Argentina, decision-makers should consider which other comedy series could attract a similar demographic, and fans of "Galinha Pintadinha" may enjoy this content. This data can also help in supply and demand by identifying opportunities to acquire or produce a specific type of content. For example, executives could consider producing other children's series with similar themes or acquiring rights to other similar content.
Thirdly, demand data can play a vital role in distribution decisions. Since "Galinha Pintadinha" has a high travelability score, quantifying a show's international demand relative to its home market, executives can use this data to explore new global markets and ascertain the show's performance in those markets. Travelability is especially valuable for SVOD platforms looking to expand globally.
Finally, demand data can be useful for marketing campaigns. By leveraging the feedback and analysis of audience demand, executives can optimize the marketing campaign of any specific title to generate more buzz and interest to audiences.
In conclusion, "Galinha Pintadinha" demand data provides valuable insights for content valuation, programming, distribution, and marketing decisions. Parrot Analytics' demand data allows executives to identify which titles are most in-demand, where they are in demand, which content is currently under-monetized, which genres resonate most with the audience, and which content can rely on its sustained demand. By using these insights, decision-makers can make informed decisions that optimize their content strategies and drive growth in their business.
Galinha Pintadinha's travelability to Argentina in the last 30 days is 50%, which means that the audience demand for Galinha Pintadinha is 50% of the demand in its country of origin, Brazil. Click through to another market to discover how well Galinha Pintadinha travels internationally.
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Acquire the best shows from partners such as youtube to fortify your competitive position in Argentina. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Galinha Pintadinha), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as youtube by incorporating country-specific trend and market demand factors for all markets including Argentina. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular youtube‘s Galinha Pintadinha is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Argentina, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for youtube and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Galinha Pintadinha, for example, can be assessed for a market e.g. Argentina, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been amended on March 29, 2024, 4:41 a.m. PST using global tv demand data from Parrot Analytics for Galinha Pintadinha in Argentina. We provide our partners with valuable subscription-video-on-demand competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.