The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For any OTT platform or TV series financing company looking to make informed content decisions, the demand data for a show like "Grey's Anatomy" in a specific region like Argentina can provide valuable insights. Firstly, the high demand for the show in Argentina in comparison to the average TV show means that it would be highly valuable to acquire or distribute the show. Using Parrot Analytics' content valuation system, one can quantify the show's economic value and base financial decisions on it.
The significant increase in demand during October of 2023 in Argentina for "Grey's Anatomy" suggests that it could be beneficial to schedule the show in prime time or market it more to attract even more viewers.
By looking at the top 10 global markets for "Grey's Anatomy" over the last 30 days, it is evident that the show's demand is outstanding in each market. Given the high demand for the show on a global level, it could be even more valuable to acquire the show for distribution across different regions.
Analyzing viewer taste clusters based on what fans of "Grey's Anatomy" also like, which include shows like "Station 19" and "Chicago Med," could give valuable insights on the type of content that the audience in Argentina enjoys. With this knowledge, one could make informed programming decisions, such as scheduling these shows to air with "Grey's Anatomy" to attract more viewers.
Moreover, the Parrot Pulse for "Grey's Anatomy" helps to assess the show's performance in six dimensions; audience demand, travelability, longevity, momentum, franchisability, and reach. In the case of "Grey's Anatomy," all six dimensions are exceptional, which is an indicator of how valuable the show is to any platform or network.
As the show has been on air since 2005 and is already on its 19th season, its longevity and sustained audience demand over the years are remarkable, which is even more valuable for a content library.
Demand data can also be used to optimize pricing and release strategies. For instance, evaluating the time series data provided on how the demand for Grey's Anatomy has trended over the year can help inform decisions on how to price the show in certain markets or how to schedule the release of a new season to maximize audience engagement.
Overall, using Parrot Analytics demand data can help entertainment executives make more informed decisions, from content acquisition to pricing strategies and marketing campaigns. It paints a clear picture of a show's perceived value and the expectations of viewers in a specific market, allowing executives to make data-driven decisions in the ever-changing entertainment industry.
Grey's Anatomy's travelability to Argentina in the last 30 days is 26%, which means that the audience demand for Grey's Anatomy is 26% of the demand in its country of origin, United States. Click through to another market to discover how well Grey's Anatomy travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Argentina as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. abc, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Argentina. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Grey's Anatomy.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Argentina to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Grey's Anatomy from partners like abc.
Studios in Argentina are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Grey's Anatomy? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Argentina, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as abc to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Argentina. Contact us now to leverage a return-focused selection criteria for title acquisition from abc by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Grey's Anatomy. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as abc to fortify your competitive position in Argentina. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Grey's Anatomy), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as abc by incorporating country-specific trend and market demand factors for all markets including Argentina. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Grey's Anatomy, including those that have not even been released. Appeal to your target markets, including Argentina, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular abc‘s Grey's Anatomy is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Argentina, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Grey's Anatomy, for example, can be assessed for a market e.g. Argentina, which can then be benchmarked against genre averages (e.g. Medical Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on March 28, 2024, 7:52 a.m. PST using global demand data from Parrot Analytics for Grey's Anatomy in Argentina. We provide our partners with comprehensive television industry insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.