The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is crucial to make informed content decisions based on audience demand data. With the help of Parrot Analytics' demand data, you can identify trends and insights about your content and how it is being received by audiences.
For example, let's take a look at "Invasion," a science fiction television series by Simon Kinberg and David Weil. In October 2023, the show had 10.7 times the audience demand of the average show in Argentina over the last 30 days. This information is vital in content valuation as the content value of the TV series is quite exceptional. This show's demand has been increasing recently, which helped it to achieve the peak rank of #39 in Argentina.
Parrot Analytics' demand data also shows that "Invasion" has higher demand than 99.8% of all drama titles in Argentina for October, which is exceptional. Understanding how a TV series stands in its genre based on audience demand can be crucial in acquiring, distributing, or programming content.
The demand data also shows that fans of "Invasion" also like other TV shows such as "Ahsoka," "Loki," and "The Wheel Of Time." This information can help executive decision-makers to identify the target demographic and understand what type of content would appeal to them.
Moreover, "Invasion" has outstanding demand across six dimensions, including worldwide audience demand across all platforms, travelability, longevity, momentum, franchisability, and reach. It has outperformed the average TV show in all markets where it is most in-demand. With global demand hovering at an impressive 15.3x in the US, "Invasion" is performing exceedingly well in its country of origin.
By examining the demand data on a rolling year basis versus the last 30 days, executive decision-makers can identify trends and insights about their content's growth. In the case of "Invasion," demand increased by 4.8% compared to the previous year's peak demand.
Finally, understanding the travelability of a TV series is an essential part of global SVOD expansion. In the case of "Invasion," it has excellent travelability, which means the show's international demand is outstanding relative to its home market in the US. This information is essential in content valuation and can help executive decision-makers allocate funds for maximizing future content investments.
In conclusion, understanding audience demand data is essential in acquiring, distributing, programming, and content valuation decisions. Parrot Analytics' demand data helps entertainment executive decision-makers to make informed decisions by leveraging insights that are relevant to their industry.
Invasion's travelability to Argentina in the last 30 days is 50%, which means that the audience demand for Invasion is 50% of the demand in its country of origin, United States. Click through to another market to discover how well Invasion travels internationally.
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Acquire the best shows from partners such as Apple TV+ to fortify your competitive position in Argentina. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Invasion), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Apple TV+ by incorporating country-specific trend and market demand factors for all markets including Argentina. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Invasion is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Argentina, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Invasion, for example, can be assessed for a market e.g. Argentina, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on March 28, 2024, 3:36 a.m. PST using global demand data from Parrot Analytics for Invasion in Argentina. We provide our partners with comprehensive content know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.