The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can leverage demand data to make more informed decisions regarding content valuation, acquisition, distribution, and programming strategies. Using "Masha And The Bear" as an example, here are some ways that demand data can provide valuable insights to inform your decision-making process:
1. Content Valuation: Demand data can be used to determine the value of a content library to a platform over time and assess the baseline value of a title. By leveraging Parrot Analytics' content valuation system, you can calculate the ROI that a specific title can bring to any platform and estimate how much your show is worth to another streaming platform. In the case of "Masha And The Bear," its outstanding audience demand in Argentina - 13.7 times the average TV show over the last 30 days - suggests that this title is in-demand and has significant value to any platform targeting this market.
2. Acquisition Decisions: Demand data can help you identify the shows that are most popular in a given market or on a global scale, allowing you to make more informed content acquisition decisions. By assessing fan affinity for "Masha and The Bear," you can identify other shows that fans of this title enjoy, such as "Peppa Pig," "Dinosaur Train," and "All Hail King Julien." This information can help you make targeted acquisition decisions that appeal to the same fanbase.
3. Programming Decisions: Demand data can inform your programming decisions and help you optimize your marketing campaigns ahead of premiere to attract and retain viewers. By examining the show's momentum - the pace of growth, which is outstanding for "Masha And The Bear" - you can assess how effective your marketing campaign is around a show, and how it compares against other shows. Additionally, monitoring demand trends over time enables you to determine the optimal release strategy and price points for your content.
4. Distribution Decisions: Demand data can help you identify which platform to target for content distribution. By examining the show's performance across different global markets, you can identify the top-performing markets and tailor your content and distribution strategies to these areas. For instance, in the case of "Masha And The Bear," outstanding audience demand in Russia suggests that this market represents an excellent opportunity for growth and expansion.
5. Competitive Benchmarking: Demand data enables you to compare your content against other titles available on the market. By examining how "Masha And The Bear" performs relative to the average TV show in Argentina and other global markets, you can identify competitive landscape benchmarks and adjust your content strategies accordingly.
In conclusion, accessing and leveraging demand data can provide powerful insights for entertainment executives and players in the TV industry, leading to more informed content, acquisition, distribution, and programming decisions. By examining the performance of "Masha And The Bear" in Argentina - where its demand is outstanding - we've seen how demand data can provide diffrent insights that can inform decision-making throughout the industry.
Masha And The Bear's travelability to Argentina in the last 30 days is 37%, which means that the audience demand for Masha And The Bear is 37% of the demand in its country of origin, Russia. Click through to another market to discover how well Masha And The Bear travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Russia-1‘s Masha And The Bear is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Argentina, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Russia-1 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Masha And The Bear, for example, can be assessed for a market e.g. Argentina, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been updated on March 29, 2024, 3:34 a.m. PST using global tv demand content analytics from Parrot Analytics for Masha And The Bear in Argentina. We provide our partners with far-reaching media industry analyses to help them drive better and more informed content distribution strategies. Contact us today to find out more.