The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand is crucial to making informed decisions concerning content acquisition, distribution, and programming decisions. This is where demand data comes in handy. By examining the audience demand for "Masha's Tales" during the month of October 2023 in Argentina, we can learn valuable insights that can guide strategic decision-making.
Firstly, "Masha's Tales" enjoyed remarkable audience demand in Argentina, being 13.2 times the average show in the country in October, suggesting that this show has a solid fanbase in Argentina. We also noted that only 2.7% of all TV shows in Argentina have such high demand. Comparing the current demand with the demand over the past 90 days reveals an upward trend in demand. Thus, it can be inferred that "Masha's Tales" is growing in popularity in Argentina.
The genre ranking for "Masha's Tales" is exemplary, with it ranking at the 99.9th percentile for comedy titles in Argentina, implying it's among the most popular. Understanding genre rankings is essential in deciding which programs to focus on or acquire.
Understanding the comparative audience demand of "Masha's Tales" in its top 10 global markets during October 2023 gives further insight. It's useful to note that the show outperforms the demand of the average TV show in each of its top global markets. Russia ranked at the top, where the audience demand was exceptional, followed by Ukraine, while Brazil, Turkey, the United States, Algeria, Venezuela, and Germany all had outstanding demand. This information is crucial as it can help OTT and SVOD platforms, among other entertainment companies, determine their target markets.
The Parrot Pulse measures "Masha's Tales" global performance, using six dimensions. Firstly, it shows that worldwide audience demand across all platforms is exceptional, and its travelability is likewise exceptional. Secondly, the dimension of longevity, which measures how well audience demand is maintained over time, is exceptional. Thirdly, momentum, a measure of the pace of growth, is also outstanding. Fourthly, the franchisability or spin-off potential of the show is exceptional, while its reach or the number of people that express demand for the show is good.
By examining the show’s metadata provided, i.e., the start date, the number of episodes, and season profiles, OTT platforms or TV production companies could establish if they want to acquire or produce similar content or whether their existing content libraries could benefit from the addition of such content.
In conclusion, demonstrations of audience demand data across markets can enable strategic decision-makers within content acquisition, distribution, and programming to make informed decisions. "Masha's Tales" offers significant insight into these aspects, and thus, the demand data outlined above can guide executives' thinking concerning their entertainment offerings.
Masha's Tales's travelability to Argentina in the last 30 days is 66%, which means that the audience demand for Masha's Tales is 66% of the demand in its country of origin, Russia. Click through to another market to discover how well Masha's Tales travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Russia-1‘s Masha's Tales is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Argentina, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Russia-1 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Masha's Tales, for example, can be assessed for a market e.g. Argentina, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 28, 2024, 3:34 a.m. PST using demand metrics from Parrot Analytics for Masha's Tales in Argentina. We provide our partners with far-reaching TV workflows to help them drive better and more informed content distribution strategies. Contact us today to find out more.