The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive working in the TV industry, the Parrot Analytics' demand data on "Soy Luna" can help you make more informed decisions regarding content acquisition, programming, and distribution. Parrot Analytics' demand data can help you understand the popularity of the show in different markets, plan global expansion strategies, and assess the potential ROI from a title.
Content Valuation - "Soy Luna" has 13.0 times the audience demand of the average show in Argentina over the last 30 days, indicating that it has outstanding demand in the market. This demand data is essential to value the content of the show in Argentina, and it can help content distributors and linear networks to determine the price of the show. Furthermore, by examining the top 10 global markets where the show is most in-demand, you can also determine the value of the content in these markets.
Programming Decisions - The demand data on "Soy Luna" can help OTT platforms, SVOD platforms, and TV production companies make informed decisions on programming. The show has achieved outstanding audience demand of 8.2x in Argentina, its number one market globally. Additionally, the show's demand has been increasing recently, indicating a higher potential for success. The Parrot Pulse also shows that the show has a good reach, indicating a broad audience appeal.
Acquisition Decisions - The demand data on "Soy Luna" can help entertainment talent agencies and TV series financing companies make informed decisions on content acquisition. With "Soy Luna" ranking at the 99.9th percentile in the drama genre in October, it has higher demand than 99.9% of all drama titles in Argentina. This high demand shows that the show has market value, making it a good acquisition opportunity.
Distribution Decisions - The demand data on "Soy Luna" can help linear networks and pay TV networks make informed decisions on content distribution. With the show's global performance, its travelability is good, indicating that it has potential for expansion to international markets. Additionally, the data on the show's franchise and spin-off potential is good, opening opportunities for additional content distribution.
In conclusion, Parrot Analytics' demand data on "Soy Luna" demonstrates how it can be used to make informed entertainment business decisions. The data can help executives value their content, make programming, acquisition, and distribution decisions with the potential for higher ROI. The data helps determine what is in-demand and can be used to guide the decision-making process for a single title or an entire content catalog.
This is Soy Luna's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Soy Luna travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney Channel‘s Soy Luna is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Argentina, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Soy Luna, for example, can be assessed for a market e.g. Argentina, which can then be benchmarked against genre averages (e.g. Teen Sitcom), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 18, 2024, 2:02 p.m. PST using television demand metrics from Parrot Analytics for Soy Luna in Argentina. We provide our partners with deep content workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.