The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, leveraging demand data can help you make informed decisions about content valuation, acquisition, distribution, and programming. Using "The Walking Dead" analysis in Argentina for the month of October 2023, below are some ways that Parrot Analytics' demand data can help you gain insights into the performance of any TV series:
1) Content Valuation: The content valuation system powered by global content demand and supply can help you assess the dollar value contribution of any title, to any platform, in any region. For example, by examining the audience demand for "The Walking Dead" in Argentina, you can determine its intrinsic value in the region as well as its global performance. "The Walking Dead" had 8.8 times the audience demand of the average show in Argentina over the last 30 days, which indicates that it has an outstanding demand in that region. Understanding a show's demand can reveal the baseline value of a title and provide insights into a show's ability to drive subscriptions and mitigate churn.
2) Franchiseability: Parrot Analytics' demand data can help you evaluate how a TV series can be monetized. In the case of "The Walking Dead," its spin-off potential is exceptional, which suggests that exploring spin-off or franchise opportunities for the show could be a viable strategy.
3) Programming Decisions: The demand for "The Walking Dead" has been decreasing recently. With this invaluable insight, you may want to assess whether a programming decision is necessary to address the decline in demand. Additionally, Parrot Analytics can help you assess your content library by genre and audience demand, indicating which genres are resonating most with your current audience and which genres should be focused on to attract new subscribers to your SVOD service.
4) Acquisition Decisions: Demand data can inform your acquisition decisions by providing insights into supply and demand. The demand data can reveal which type of content exhibits an opportunity to acquire or produce. Furthermore, you can use this data to assess the value of a particular title before deciding how much to spend on its acquisition.
5) Distribution Decisions: As a content distributor, demand data can help you determine which platforms to target for content distribution. By understanding where "The Walking Dead" has high demand globally, you may choose those markets to prioritize in your distribution strategy.
Parrot Analytics' demand data provided insight into the demand performance of "The Walking Dead" in Argentina. From this insight, you can gain valuable information to inform strategic decisions for content valuation, acquisition, distribution, and programming. Investing in demand data can help you better understand the appeal, sustainability, and ROI of a TV series, which is essential in today's competitive entertainment landscape.
The Walking Dead's travelability to Argentina in the last 30 days is 25%, which means that the audience demand for The Walking Dead is 25% of the demand in its country of origin, United States. Click through to another market to discover how well The Walking Dead travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Argentina as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. AMC, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Argentina. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Walking Dead.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Argentina to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Walking Dead from partners like AMC.
Studios in Argentina are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Walking Dead? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Argentina, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as AMC to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Argentina. Contact us now to leverage a return-focused selection criteria for title acquisition from AMC by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Walking Dead. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as AMC to fortify your competitive position in Argentina. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Walking Dead), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as AMC by incorporating country-specific trend and market demand factors for all markets including Argentina. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Walking Dead, including those that have not even been released. Appeal to your target markets, including Argentina, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular AMC‘s The Walking Dead is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Argentina, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AMC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Walking Dead, for example, can be assessed for a market e.g. Argentina, which can then be benchmarked against genre averages (e.g. Apocalyptic Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 19, 2024, 2:01 p.m. PST using television demand data from Parrot Analytics for The Walking Dead in Argentina. We provide our partners with meaningful television industry expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.