The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an OTT platform executive, you understand the importance of making informed decisions when it comes to content acquisition, distribution, and programming. The use of demand data is crucial in ensuring that your platform is providing content that resonates with your audience, resulting in increased engagement, subscriber retention, and acquisition. One show that has been doing exceptionally well lately in Argentina is "Thomas & Friends."
Using Parrot Analytics' demand data for "Thomas & Friends" in October 2023 in Argentina, we see that the show has an outstanding demand that is 9.3 times the average show in the country. As an executive, this data indicates that this show is incredibly popular in this region, and therefore, it can be considered a strategic asset for your platform. You might want to acquire more shows with similar demand to maximize subscribers.
The popularity of "Thomas & Friends" in Argentina has been increasing over the last 30 days, with the show moving up by 3 spots. This implies that the show is currently experiencing a growth phase, making it an excellent time for you to invest in its content or acquire similar children's content. The data also reveals that the show has higher demand than 99.6% of all comedy titles in Argentina, indicating its comedy pull that has an audience that appreciates humor.
The insight into the show's peak rank and genre rank in Argentina helps executives get an idea of how to optimize the show better for local consumption. This data also helps you compare the show to other titles available in Argentina, making it easier to make strategic acquisition and programming decisions that benefit your local audience.
Furthermore, examining the top 10 global markets where "Thomas & Friends" is most in-demand over the last 30 days provides additional insights into its travelability. This global perspective can help you expand your platform to include international audiences. In this case, data from the United Kingdom, the show's place of origin, shows outstanding demand of 16.8x that of the average TV show, while in the US demand is outstanding. This data helps you identify which markets to target and what content can perform well in have local and international contexts.
Another important aspect of demand data is that it can be used to value content. Parrot Analytics' content valuation system is based on demand data and quantifies the platform-specific marginal revenue contribution and drives engagement across the rest of the catalog. By using the Parrot Analytics content valuation system, you can estimate the ROI of your content investment, assess a TV series' ability to drive subscriptions and mitigate churn, among other critical factors that aid in better content valuation.
Finally, examining audience data over a long period helps determine the momentum of demand for the show. The attractiveness of "Thomas & Friends" has been increasing in Argentina, resulting in higher demand over the last 30 days than the rolling year average. With such data, you can make more informed decisions about the frequency of content release, promotion to use to market the show, among other programming strategies.
In conclusion, demand data enables entertainment executives to make more informed decisions that result in better content acquisition, distribution, and programming. Parrot Analytics' robust demand data points to high demand for "Thomas & Friends" in Argentina, which translates to its attractiveness as a strategic investment and its value. The data insights also help identify key trends and potential opportunities to acquire or distribute similar content, optimize the show better for local consumption, and enhance promotional efforts.
Thomas & Friends's travelability to Argentina in the last 30 days is 34%, which means that the audience demand for Thomas & Friends is 34% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Thomas & Friends travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular ITV‘s Thomas & Friends is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Argentina, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ITV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Thomas & Friends, for example, can be assessed for a market e.g. Argentina, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:03 p.m. PST using global television demand datasets from Parrot Analytics for Thomas & Friends in Argentina. We provide our partners with meaningful OTT insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.