The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an executive working in the entertainment industry and looking to make more informed content decisions, consider utilizing demand data to gain powerful insight into consumer wants and needs. "Titans" is an excellent example of how demand data can inform strategic decision-making processes.
One key use of demand data is content valuation. Parrot Analytics' content valuation system is powered by global content demand and supply and can reveal the dollar value contribution of any title to any platform in any region. With an outstanding demand rate of 10.1 times the average show in Argentina in the past 30 days, "Titans" has proven to be a valuable asset to any platform. By leveraging demand data, executives looking to finance TV series or distribute content can determine the value of "Titans" globally and in specific markets.
Moreover, supply and demand questions are central to content acquisition and production. By utilizing demand data, executives can make informed decisions concerning which content will resonate most with target audiences, which existing genres exhibit the most opportunity for acquisition, and how upcoming productions can be optimized for success.
In addition, by using demand data, executives can make more informed programming decisions with regards to release strategy and pricing. For instance, "Titans" experienced a spike in demand in late October 2023, which may indicate optimal timing for premiering a new season, offering a promotional package or a subscription discount which will help to drive subscriber acquisition or retain existing subscribers.
Demand data is also useful when comparing the performance of a TV series such as "Titans" on a 1-year rolling basis vs the last 30 days. This insight can uncover important information such as an increase in its peak demand over time, which could indicate growing popularity and subsequent relevance to platform subscribers.
Finally, the Parrot Pulse for "Titans" provides an independent measure of its global performance across six dimensions: audience demand, travelability, longevity, momentum, franchisability, and reach. These dimensions can recommend strategic decisions about which platforms to target for distribution, what IP to monetize further through spin-offs or franchises, which TV shows to partner to expand the audience, and more.
In conclusion, demand data from Parrot Analytics can play a significant role in guiding strategic content decisions by providing insights into the popularity of a TV show like "Titans" globally and in various regions. By leveraging this data, executives can make informed content and investment decisions that increase revenue, grow their audience base and improve subscriber retention.
Titans's travelability to Argentina in the last 30 days is 23%, which means that the audience demand for Titans is 23% of the demand in its country of origin, United States. Click through to another market to discover how well Titans travels internationally.
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Acquire the best shows from partners such as HBO Max to fortify your competitive position in Argentina. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Titans), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular HBO Max‘s Titans is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Argentina, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Titans, for example, can be assessed for a market e.g. Argentina, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been refreshed on Feb. 26, 2024, 1:01 p.m. PST using demand datasets from Parrot Analytics for Titans in Argentina. We provide our partners with deep subscription-video-on-demand workflows to help them drive better and more informed content advertising strategies. Contact us today to find out more.