The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, relying solely on intuition when making content decisions can be risky as it often leads to partial mistakes leaving you missing out on profitable opportunities. Parrot Analytics offers data-driven solutions that can help you make more informed content-related decisions. By going through our database, you can take advantage of a wealth of information related to the demand for various content all over the world.
For instance, consider the popular MTV's 'Unplugged' show, which features popular artists performing acoustic versions of some of their biggest hits. Using our demand data in Argentina, you can make more informed content decisions when planning whether to produce or acquire the show or not. For instance, based on the data, we can see that the demand for the show is outstanding compared to other TV shows in Argentina. This is because it has achieved 12.2 times the audience demand of the average show in the country over the last 30 days, indicating that the Argentinian audience loves the show.
Such insights can be valuable when making content acquisition or programming decisions. From Parrot Analytics, the demand for a show is converted into a monetary value to determine the worth of a title to a platform, giving content valuation. For instance, by taking into account the show 'Unplugged,' the economic valuation system of Parrot Analytics powered by global content demand and supply would reveal the dollar value contribution of the content, providing a basis for informed decisions on content valuation.
Additionally, with the help of demand data, you can assess not only the value of content exclusive to your platform but also evaluate the best-fit platform for distribution when planning production or licensing deals. The demand data can help you ascertain the international appeal of the show as it is evident that the show's travelability is exceptional. The fact that it has higher demand than 99.9% of all other history titles in Argentina indicates that it is well-suited for audiences beyond the Argentinian market, potentially encouraging you to distribute the show internationally to satisfy the audience's thirst for the 'Unplugged' experience.
Demand data can also help influence your marketing strategies to promote the title successfully. You can optimize your marketing campaign around the show based on a proven track record of successful pre- or post-premiere marketing campaigns for other titles and assess the audience's behavior to determine which marketing tactics are best suited for promoting the title.
In conclusion, Parrot Analytics' demand data can serve as a valuable tool for entertainment executives in making informed content decisions, regardless of their area of operation. By using demand data to evaluate the performance of existing content and future productions or acquisitions, our system can help optimize operations and increase the likelihood of a return on investment.
Unplugged's travelability to Argentina in the last 30 days is 41%, which means that the audience demand for Unplugged is 41% of the demand in its country of origin, United States. Click through to another market to discover how well Unplugged travels internationally.
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Acquire the best shows from partners such as MTV to fortify your competitive position in Argentina. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Unplugged), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Variety genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as MTV by incorporating country-specific trend and market demand factors for all markets including Argentina. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Variety. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Unplugged, including those that have not even been released. Appeal to your target markets, including Argentina, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular MTV‘s Unplugged is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Argentina, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Unplugged, for example, can be assessed for a market e.g. Argentina, which can then be benchmarked against genre averages (e.g. Music Variety), using our globally standardized Demand Expressions® metric.
This page has been updated on March 28, 2024, 3:04 p.m. PST using television demand analytics from Parrot Analytics for Unplugged in Argentina. We provide our partners with deep television workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.