The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive at an OTT platform or SVOD platform, you can benefit from demand data analysis when making content acquisition and programming decisions. By analyzing the performance of "2 Broke Girls" for the month of March 2024 in Australia, we can demonstrate how demand data from Parrot Analytics can be used to inform content strategy better.
Firstly, demand data can help executive officers in content valuation by offering economic valuation to TV shows. For instance, executives can estimate how much a TV show is worth across different markets globally, or how the value of a content library evolves over time, offering a basis for pricing negotiations with third parties. Using Parrot Analytics' system, such as content valuation and demand data, makes it possible to quantify the marginal revenue contribution of a specific show to a platform.
Demand data analysis can also inform programming decisions on specific shows. For example, with "2 Broke Girls," executives can detect the perfect time to rake in audience engagement and when the demand is high. For instance, demand spiked in late March 2024 for Australia. This detail can help executives discern the most opportune time and platforms to release content for maximum reach and audience engagement.
In addition, the audience demand and taste clusters that demand data provides informs executives at an SVOD platform or a TV series financing company which content to develop or acquire. Using "2 Broke Girls" as a case study, existing shows' data can reveal popular genres with the current audience. For "2 Broke Girls," it exhibits high demand in the comedy genre, indicating introductions of comedy films or comedies within the same genre that would appeal to subscribers. Furthermore, by looking at which shows are commonly consumed by people who like "2 Broke Girls" on the platform can provide ideas for future collaborations or acquisitions of upcoming talent. Better yet, demand data can also predict trends and forecast future market changes, offering a competitive advantage in content development and acquisition.
Finally, demand data enables executives to acquire and distribute content accurately. By identifying the top 10 global markets that are most in-demand over the last 30 days for "2 Broke Girls", we can notice the potential of expanding to markets that have good or outstanding demand. For instance, China is '2 Broke Girls''s number one world market, with outstanding audience demand of 11.5x. Hence, executives can use this data to license content for a market or platform with a high demand for particular genres, improving the platform's reach and subscribers.
To summarize, the use of demand data analysis can assist executives at content distribution companies and Pay TV networks to make informed decisions. By analyzing TV shows' data, it offers executives a broad range of content insights such as content valuation, audience demand, and taste clusters. Such insights can inform programming decisions, content acquisition and distribution strategies, and expansion to new markets.
2 Broke Girls's travelability to Australia in the last 30 days is 23%, which means that the audience demand for 2 Broke Girls is 23% of the demand in its country of origin, United States. Click through to another market to discover how well 2 Broke Girls travels internationally.
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Acquire the best shows from partners such as CBS to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. 2 Broke Girls), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as CBS by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as 2 Broke Girls, including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular CBS‘s 2 Broke Girls is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for 2 Broke Girls, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been amended on April 18, 2024, 2:01 p.m. PST using tv demand metrics from Parrot Analytics for 2 Broke Girls in Australia. We provide our partners with extensive TV workflows to help them drive better and more informed content distribution strategies. Contact us today to find out more.