The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As you make content and acquisition decisions, it's important to keep in mind the audience's demand for TV shows. Parrot Analytics can provide valuable insights into demand data that can help you make informed decisions. For instance, let's explore how demand data for "60 Minutes Australia" can help you make strategic programming decisions.
One of the questions that demand data can help answer is how much a series is worth. By looking at the audience demand for "60 Minutes Australia," you can see that it has a demand that is 14.9 times the average show in Australia over the last 30 days, making it highly valuable. Additionally, only 2.7% of all TV shows have this level of demand, indicating that it has significant demand among audiences.
Another question that can be answered by demand data is what type of content is most popular in a particular market or on a global scale. By examining the top 10 global markets where "60 Minutes Australia" is most in-demand over the last 30 days, we find that the show outperforms the demand of the average TV show in each of these markets. Australia is "60 Minutes Australia"'s number one market globally, where it achieved an outstanding audience demand of 7.9x. Moreover, the show has good demand in other markets such as the United States, New Zealand, Sweden, Netherlands, Germany, France, United Kingdom, and Canada.
Demand data can also power content valuation. Parrot Analytics' content valuation system is based on demand data and reveals the dollar value contribution of any title to any platform, in any region. For "60 Minutes Australia," you can use the content valuation that is based on audience demand to determine how much it is worth to another streaming platform or linear network.
Another important way that you can use demand data is to assess a TV series' ability to drive subscriptions and mitigate churn. Parrot Analytics can help you estimate the platform-specific marginal revenue contribution of "60 Minutes Australia" and how it drives engagement across the rest of the catalog. With the demand data, you can calculate the ROI a specific title will bring for any given platform and assess how the title will help you retain your current audience and attract new subscribers to your SVOD service.
Demand data can also help you with decisions concerning supply and demand. You can use the insights from "60 Minutes Australia" to identify what type of content exhibits the opportunity to acquire or produce. This can help you to make informed acquisition decisions. Additionally, you can use demand data to track the performance of the show over time, and you can find insights like knowing that the audience demand for the show in Australia decreased by 24.2% during March 2024.
Finally, demand data can be helpful for competitive benchmarking. You can use demand data to compare the performance of "60 Minutes Australia" against other titles available in the market. You can use these insights to evaluate the competition and identify opportunities to improve your content.
In conclusion, demand data can offer a comprehensive view of how audiences interact with TV series. The demand data for "60 Minutes Australia" can assist you in making informed decisions regarding content acquisition, distribution, programming, and content valuation. It can help you determine the show's overall value, identify how it performs compared to other TV shows, assess its ability to drive subscriptions, and evaluate your competition. You can leverage these insights to optimize your content strategy and make data-driven decisions.
This is 60 Minutes Australia's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well 60 Minutes Australia travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Nine Network‘s 60 Minutes Australia is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nine Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for 60 Minutes Australia, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. News Factual), using our globally standardized Demand Expressions® metric.
This page has been changed on April 19, 2024, 2 p.m. PST using television demand datasets from Parrot Analytics for 60 Minutes Australia in Australia. We provide our partners with extensive SVOD know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.