The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
The TV series "90 Day: The Single Life" is currently experiencing outstanding demand in Australia, with 8.1 times more demand compared to the average TV show over the last 30 days. This indicates a higher valuation for the show in terms of the economic value it contributes to a platform in Australia. Moreover, with only 2.7% of all TV shows achieving this level of demand, there are strong indications of this show's potential to drive acquisition and retention of subscribers to the platform. By examining the top 10 global markets, we see that "90 Day: The Single Life" outperforms the demand of the average TV show (1x) in all markets, with the United States being its number one market globally as it achieved outstanding demand in the region.
Television executives can leverage such demand data to support their content decision-making process in multiple ways. The demand data can be used to assess which genres and titles are in demand in a particular location to help executives create a programming lineup that aligns with their regional audience's taste preference. Additionally, demand data for shows can assist in benchmarking a show's performance, including its audience growth, fanbase, and engagement metrics against its competitors. This information can be especially useful when it comes to deciding which shows would be a better fit for a streaming or linear network.
Moreover, decision-makers can use demand data to identify titles that are expected to drive subscriber acquisition, retention, and reduce churn by estimating the platform-specific marginal revenue contribution. It can also assist in determining the best pricing and release strategies for each title to maximize its reach and engagement, and unearth under-monetized titles that might lead to further monetization opportunities.
It is important for executives to assess a show's performance over time to evaluate its longevity and whether it is a strategic asset for the platform. In the case of "90 Day: The Single Life," its longevity is evaluated as okay. However, the Parrot Pulse indicates that its momentum is good, which could indicate robust growth potential, especially as its demand has been increasing recently. Hence, executives may decide to renew the show or greenlight further seasons to take advantage of its increasing popularity.
Additionally, the demand data can help entertainment talent agencies and studios understand which talents and brands are resonating most with their current audience and what TV shows will help them acquire or retain subscribers. By partnering with the right talent and brands and producing or acquiring shows in demand, executives can strengthen the audience base and generate more revenue.
In conclusion, demand data does not entirely dictate the content decision-making process. However, it is a highly valuable tool that executives can leverage to enhance their strategic decisions, shape their content pipeline, and maximize their content's monetization potential.
90 Day: The Single Life's travelability to Australia in the last 30 days is 79%, which means that the audience demand for 90 Day: The Single Life is 79% of the demand in its country of origin, United States. Click through to another market to discover how well 90 Day: The Single Life travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Australia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Reality genre and assess the strengths and weakness of the competition’s content e.g. Discovery+, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Australia. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as 90 Day: The Single Life.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Reality. Using audience demand data, explore markets such as Australia to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as 90 Day: The Single Life from partners like Discovery+.
Studios in Australia are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Reality) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for 90 Day: The Single Life? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Australia, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Discovery+ to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Australia. Contact us now to leverage a return-focused selection criteria for title acquisition from Discovery+ by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as 90 Day: The Single Life. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Discovery+ to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. 90 Day: The Single Life), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Discovery+ by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as 90 Day: The Single Life, including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Discovery+‘s 90 Day: The Single Life is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch 90 Day: The Single Life also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Discovery+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for 90 Day: The Single Life, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Romance Reality), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2 p.m. PST using demand content analytics from Parrot Analytics for 90 Day: The Single Life in Australia. We provide our partners with meaningful TV series know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.
Argentina
Brazil
Canada
Chile
Colombia
Denmark
France
Germany
India
Ireland
Italy
Japan
Malaysia
Mexico
Netherlands
New Zealand
Norway
Philippines
Poland
Portugal
Russia
South Africa
South Korea
Sweden
Thailand
Turkey
United Kingdom
