The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive in charge of making informed content acquisition and distribution decisions for your company, you know that the key to your success is understanding your audience and meeting their demands. One way to achieve this goal is through the use of demand data. Parrot Analytics offers an economic content valuation system powered by global content demand and supply that can support your decision-making process.
For example, let's use "Adventure Time" as a case study to understand how demand data can help you make informed decisions and evaluate content valuation. Over the last 30 days in Australia, "Adventure Time" had 15.2 times the audience demand of the average show. This exceptional demand places "Adventure Time" in the 2.7 percentile of all TV shows analyzed and means that the show has a high value. To evaluate content valuation, you can use Parrot Analytics content valuation system, which is based on demand data and reveals the dollar value contribution of any title to any platform in any region.
Another important aspect that demand data can help you with is understanding the audience's tastes. In this case, we know that "Adventure Time" fans also watch "Rick and Morty," "Battlebots," "Billions," and "Bob's Burgers," among other shows. Understanding the tastes of the audience enables you to acquire and distribute similar content and to evaluate the value of your existing catalog.
Moreover, demand data allows you to assess how well a show is doing in different markets. "Adventure Time" is performing exceptionally well in the US, Brazil, UK, Canada, Russia, France, Mexico, and Sweden. With this information, you can better target the marketing and distribution of the show in those markets to maximize its value.
Demand data reveals fascinating insights over time, such as the changes in demand for "Adventure Time" in the last 30 days compared to its performance over a 1-year rolling basis. The demand for the show has increased by 61.8% in the last 30-days compared to the rolling year peak values, indicating increased popularity.
Finally, demand data can help you to evaluate the performance of a show over different dimensions. For example, the dimensions of the Parrot Pulse metric include audience demand, travelability, worldwide demand across all platforms, and longevity. The momentum of a show measures the pace of growth, while franchisability measures spin-off potential. Reach is the number of people expressing demand for a show. Using these metrics, you can analyze the performance of "Adventure Time" and compare it to other shows to make more informed decisions.
In conclusion, demand data offers critical insights for entertainment executives looking to acquire, distribute, or evaluate content valuation. Parrot Analytics provides a tool to assess demand globally, by region, and by the specific dimensions of content performance. With this information, you can acquire valuable content, optimize your marketing campaigns, and ultimately grow your audience and increase revenue.
Adventure Time's travelability to Australia in the last 30 days is 32%, which means that the audience demand for Adventure Time is 32% of the demand in its country of origin, United States. Click through to another market to discover how well Adventure Time travels internationally.
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Acquire the best shows from partners such as Cartoon Network to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Adventure Time), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s Adventure Time is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Adventure Time, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been renewed on Feb. 28, 2024, 1 p.m. PST using global television demand datasets from Parrot Analytics for Adventure Time in Australia. We provide our partners with valuable media industry expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.