The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives looking to make more informed content, acquisition, distribution, or programming decisions, Parrot Analytics provides invaluable insight and data via its demand analytics platform. Let's take a closer look at how demand data provided for "Adventure Time" in March 2024 in Australia can help executives to make better decisions.
Firstly, content valuation is of great importance to every executive. Demand data provided by Parrot Analytics can be utilized to answer questions such as "how much is my show worth?" Parrot Analytics' content valuation system is based on demand data and can reveal the dollar value contribution of any title to any platform in any region. In this case, "Adventure Time" achieved 13.4 times the audience demand of the average show in Australia over the last 30 days. This means that the show is in high demand and could be considered a strategic asset for a streaming platform or SVOD service.
Demand data can also inform scalable concept testing, which helps executives understand which elements of existing content audiences like the most. In the case of "Adventure Time," the data collected shows other shows that fans of "Adventure Time" also enjoy, such as "Futurama", "Bob's Burgers," and "South Park." This information is critical in determining which shows to acquire or produce that exhibit the opportunity for growth.
Parrot Analytics demand data can also help with subscriber retention and acquisition. "Adventure Time" dropped in its rank by 61 spots during March 2024, and audience demand for the show has decreased in Australia by 17.7%. Executives can use this data to determine which titles to buy to keep current audiences happy and which titles to acquire to grow their subscriber numbers.
Demand data can be used to make optimal release strategies and pricing decisions. Executives can compare the performance of titles over the last 30 days and a 1-year rolling basis to determine which strategy would be best. In the case of "Adventure Time," the show has been decreasing in popularity recently over the last 30 days compared to its 1-year rolling demand average, indicating that the show may require a new pricing strategy.
Finally, global demand data provided by Parrot Analytics can help with franchisability by identifying what shows have spin-off potential or what IP can be developed into a franchise. By examining the top 10 global markets where "Adventure Time" is most in-demand over the last 30 days, executives can better understand where a show's demand is coming from and how to best monetize the show's popularity across borders.
In conclusion, demand data can help entertainment executives make better decisions by answering questions concerning content valuation, concept testing, supply-demand, subscriber retention, subscriber acquisition, optimal release strategy, pricing decisions, franchisability, and more. For executives looking to gain greater insights into their entertainment ecosystem, Parrot Analytics can provide the data and tools to make more informed decisions.
Adventure Time's travelability to Australia in the last 30 days is 33%, which means that the audience demand for Adventure Time is 33% of the demand in its country of origin, United States. Click through to another market to discover how well Adventure Time travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Australia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Animation genre and assess the strengths and weakness of the competition’s content e.g. Cartoon Network, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Australia. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Adventure Time.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Animation. Using audience demand data, explore markets such as Australia to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Adventure Time from partners like Cartoon Network.
Studios in Australia are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Animation) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Adventure Time? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Australia, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Cartoon Network to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Australia. Contact us now to leverage a return-focused selection criteria for title acquisition from Cartoon Network by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Adventure Time. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Cartoon Network to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Adventure Time), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Cartoon Network by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Adventure Time, including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s Adventure Time is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Adventure Time, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been modified on April 19, 2024, 2 p.m. PST using tv demand datasets from Parrot Analytics for Adventure Time in Australia. We provide our partners with comprehensive content insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.