The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an executive working in the entertainment industry, using demand data could help make more informed content, acquisition, distribution, or programming decisions. Below are some examples of how one could leverage the insights generated to make data-driven decisions on specific areas:
Content valuation: Let's start by addressing content valuation. The demand for "Air Crash Investigation (Mayday)" is cataloged as outstanding in Australia. Using Parrot Analytics content valuation system, we could obtain an accurate economic valuation of the content based on global audience demand. In turn, this allows you to make an informed decision at the negotiating table or on your streaming service platform.
Content Acquisition: Another possibility is using demand data to make decisions about content acquisition. One could use demand data to assess the canonicity of a specific show or library, decide which types of content are more liable to be a significant acquisition or produce opportunities, and this information could also serve as a loss aversion barometer to help avoid expensive acquisitions that could potentially not perform well.
Programming strategy: One more possibility is using demand data to help inform the programming strategy. Demand data could aid in selecting new content for your SVOD service or linear network or exploring whitespace opportunities for content distribution. As an example, it is worth noting that "Air Crash Investigation (Mayday)" is ranking at the 100.0th percentile in Australia, from the documentary genre, indicating specific thematic areas that could also be worth exploring.
Franchising and Spin-off Potential: Demand data could be quite insightful in-house content value extension. An excellent example of this in the case of Air Crash Investigation's insight is in its franchising and spin-off possibility rank of outstanding. This could potentially represent an opportunity to further monetize the IP for this show through spin-offs or franchises.
The above points can be further reinforced with specific data insights on "Air Crash Investigation (Mayday)" in Australia during February 2024. For starters, with 13.2 times the audience demand of the average show, it could be concluded that "Air Crash Investigation (Mayday)" is a highly popular show with its audience. Furthermore, show metadata showing 241 episodes over 24 seasons with current status added to this information shows that it is a stable show on the long term. As an additional point, the show has been increasing in popularity on a rolling basis, and recently, an audience demand increase has been recorded in February.
Consequently, using demand data, TV executives can make informed decisions about content valuation, acquisition opportunities, programming strategy pivots, and catalog valuation extension, in the case of Air Crash Investigation and any other relevant shows on a platform or network.
Air Crash Investigation (Mayday)'s travelability to Australia in the last 30 days is 97%, which means that the audience demand for Air Crash Investigation (Mayday) is 97% of the demand in its country of origin, Canada. Click through to another market to discover how well Air Crash Investigation (Mayday) travels internationally.
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Capture more value from content opportunities in Australia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Documentary genre and assess the strengths and weakness of the competition’s content e.g. Discovery Channel Canada, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Australia. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Air Crash Investigation (Mayday).
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Documentary. Using audience demand data, explore markets such as Australia to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Air Crash Investigation (Mayday) from partners like Discovery Channel Canada.
Studios in Australia are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Documentary) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Air Crash Investigation (Mayday)? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Australia, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Discovery Channel Canada to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Australia. Contact us now to leverage a return-focused selection criteria for title acquisition from Discovery Channel Canada by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Air Crash Investigation (Mayday). Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Discovery Channel Canada to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Air Crash Investigation (Mayday)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Documentary genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Discovery Channel Canada by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Documentary. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Air Crash Investigation (Mayday), including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Discovery Channel Canada‘s Air Crash Investigation (Mayday) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Discovery Channel Canada and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Air Crash Investigation (Mayday), for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Docudrama), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 29, 2024, 7:17 a.m. PST using analytics from Parrot Analytics for Air Crash Investigation (Mayday) in Australia. We provide our partners with extensive content competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.