The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make more informed content, acquisition, distribution, and programming decisions. For instance, you can leverage demand data to answer questions such as how much is a TV series worth, how much of the series’ value is being generated by the audience demand, what are the most popular genres in my local market, and how effective is the marketing campaign around a show. Here is how demand data can be used in the context of the Australian market and Alice in Borderland:
- Content valuation: Parrot Analytics' content valuation system, powered by global content demand and supply, can help you determine how much to spend on content. By using demand data, you can estimate the dollar value contribution of any title, to any platform, including Alice in Borderland. You can assess the show's ability to drive subscriptions and mitigate churn and calculate the ROI a specific title will bring to any given platform.
- Audience targeting and acquisitions decisions: Demand data can be used to map local whitespaces and inform scalable concept testing. For instance, you can understand which genres are resonating most with your current audience and which others should be your focus to attract new subscribers to your SVOD service. You can figure out which type of content offers an opportunity for acquisition or production. Additionally, you can use the demand data to value or assess the value of a TV series to another streaming platform.
- Programming and distribution decisions: By examining the peak rank of #1029, the rank drop of 454 spots, and the show's percentile ranking in the drama genre, 94.8%, you can evaluate the performance of Alice in Borderland in Australia in comparison to the other TV shows. Understanding how much the audience demand is changing over time can help you make informed programming decisions, such as determining the best release strategy for your content. Additionally, knowing that demand for Alice in Borderland spiked in late February 2024 in Australia can help you plan your marketing campaign ahead of the premiere and optimize it for success.
- Franchise and spin-off potential: Alice in Borderland's outstanding franchisability (spin-off potential) and its reach (the number of people expressing demand for a show) can provide you with ideas on how to further monetize IP for the show through spin-offs or franchises. You can also leverage demand data to help choose IP to develop into a franchise or create spin-offs.
In conclusion, using demand data to make more informed decisions about content, acquisition, distribution, and programming is essential for any entertainment executive in the current market. Alice in Borderland is an example of how demand data can be used to inform such decisions in the context of the Australian market.
Alice In Borderland ( 今際の国のアリス)'s travelability to Australia in the last 30 days is 46%, which means that the audience demand for Alice In Borderland ( 今際の国のアリス) is 46% of the demand in its country of origin, Japan. Click through to another market to discover how well Alice In Borderland ( 今際の国のアリス) travels internationally.
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Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Alice In Borderland ( 今際の国のアリス), including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Alice In Borderland ( 今際の国のアリス) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Alice In Borderland ( 今際の国のアリス), for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been adjusted on March 29, 2024, 4:40 a.m. PST using tv demand datasets from Parrot Analytics for Alice In Borderland ( 今際の国のアリス) in Australia. We provide our partners with comprehensive TV expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.