The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, evaluating content performance and making informed content-related decisions is crucial to maintaining a successful platform. Enter demand data. By leveraging the power of demand data, executives can make more informed decisions about content acquisition, licensing, and programming. Here is a breakdown of how analyzing the demand data of a show like "American Horror Story" can help executives make these decisions:
Content Valuation: By analyzing demand data, executives can determine the economic value of a particular title, such as "American Horror Story" in this case. In Australia, this show has 13.1 times the audience demand of the average show and is currently in the 99.6th percentile of all drama titles, indicating that it is an exceptional title in terms of audience appeal. The demand also spiked significantly in mid-February 2024, indicating that something specific may have triggered increased interest. Executives can use this information to determine how much a particular title is worth, what impact a particular title will have on their platform, and even how much they should spend on a particular title.
Performance Metrics: Executives can use demand data to measure the performance of a title against similar shows and broader trends in the industry. For example, "American Horror Story" currently has a momentum ranking that is exceptional, indicating that the pace of growth for this show is incredibly strong. Additionally, analysing the top 10 global markets where "American Horror Story" is most in-demand shows that this TV series outperforms the demand of the average TV show in each of these markets.
Target Audience Analysis: By examining the data on audience taste clusters, executives can learn more about the preferences of their current subscribers and see what types of content they're already enjoying. Data shows that audiences who enjoy "American Horror Story" also typically enjoy other shows like "The Simpsons", "Foundation", "Fear The Walking Dead", and "What We Do In The Shadows." This information can be used to develop new ideas and programming that caters to the interests of the target audience.
Content Discovery: Using demand data, executives can optimize the discovery and recommendation of content on their platform. By ensuring that titles are seen by the right audience, executives could make sure that their platform remains a top choice for subscribers. They can also use this data to tweak their marketing campaigns accordingly.
Distribution: Examining the travelability of a series like "American Horror Story" helps executives determine which territories are most attractive in terms of licensing and distribution. The show has a travelability ranking that is exceptional, indicating that it has a widespread global audience. This information can be used to identify and prioritize regions or territories for expansion or growth.
Overall, understanding audience demand using data like that of "American Horror Story" provides executives with valuable insights to make critical content-related decisions, increases the likelihood of success in their planning and decision-making.
American Horror Story's travelability to Australia in the last 30 days is 48%, which means that the audience demand for American Horror Story is 48% of the demand in its country of origin, United States. Click through to another market to discover how well American Horror Story travels internationally.
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Acquire the best shows from partners such as FX to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. American Horror Story), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Horror genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FX by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Horror. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as American Horror Story, including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular FX‘s American Horror Story is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for American Horror Story, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been refreshed on March 18, 2024, 12:42 p.m. PST using tv demand metrics from Parrot Analytics for American Horror Story in Australia. We provide our partners with comprehensive television industry expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.