The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive, content creator, distributor, producer, or streaming platform dealing with TV series production, acquisition, or distribution, the audience demand data from Parrot Analytics for "American Horror Story" in Australia for January 2024 would offer useful insights to make informed content decisions.
Content valuation uses demand data to determine the worth of a TV show or library of a streaming platform over time, which can help executives decide whether to acquire or produce a show. In this context, the demand for "American Horror Story" is exceptional in Australia and globally. Parrot Analytics content valuation is an economic valuation system based on global content supply and demand that measures the dollar value contribution of any title to any platform in any region. Given the exceptional popularity of "American Horror Story," it would be a strategic asset for a streaming platform.
The demand data from Parrot Analytics can help entertainment executives to value content globally and determine how much to spend on content acquisition or production. For instance, "American Horror Story" ranks at the 99.7th percentile in the drama genre in Australia, which means it has higher demand than 99.7% of all drama titles in the country. This data enables executives to assess the value of exclusivity of a particular content. By analyzing the top 10 global markets where "American Horror Story" is most in-demand over the last 30 days, it is evident that the TV series outperforms the demand of the average TV show in each of these markets. This result shows that "American Horror Story" has a universal appeal that is likely to attract a wide audience, making it valuable to any streaming platform eyeing global expansion.
Demand data also helps executives to inform strategic decisions, such as deciding on the optimal release strategy and pricing of TV series. Analyzing demand data, such as the audience demand spike in mid-January 2024 for "American Horror Story" in Australia, can reveal insights that executives can use to optimize pre-release marketing campaigns before a show's premiere.
Additionally, demand data enables executives to inform decisions concerning supply and demand. By knowing what type of content is in demand, executives can decide what content to produce or acquire. By interrogating the show metadata, executives can learn that "American Horror Story" has 12 seasons and 129 episodes, which have aired since 2011. Based on the available data from the show, its momentum, and longevity are still exceptional. This longevity indicates that "American Horror Story" is still an excellent investment for any streaming platform seeking to offer its audience quality horror drama.
Finally, demand data enables executives to inform decisions that help with subscriber retention and acquisition. They can use the data to decide which titles to acquire or produce, and which genres resonate with their current and potential audiences. As the most popular genres in the Australian market, based on Parrot Analytics demand data, include comedy, science fiction, fantasy, reality, and drama, genres that "American Horror Story" fits into perfectly.
In conclusion, demand data from Parrot Analytics, as shown with the example of "American Horror Story" in Australia for January 2024, can provide valuable insights to entertainment executives seeking to make informed content decisions. Crossing demand data with the TV series’ metadata can drive a better understanding of its sustainable demand, momentum, reach and longevity, among others, which contribute to the economic valuation of any title.
American Horror Story's travelability to Australia in the last 30 days is 46%, which means that the audience demand for American Horror Story is 46% of the demand in its country of origin, United States. Click through to another market to discover how well American Horror Story travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Australia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Horror genre and assess the strengths and weakness of the competition’s content e.g. FX, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Australia. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as American Horror Story.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Horror. Using audience demand data, explore markets such as Australia to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as American Horror Story from partners like FX.
Studios in Australia are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Horror) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for American Horror Story? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Australia, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as FX to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Australia. Contact us now to leverage a return-focused selection criteria for title acquisition from FX by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as American Horror Story. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as FX to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. American Horror Story), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Horror genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FX by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Horror. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as American Horror Story, including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular FX‘s American Horror Story is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for American Horror Story, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been altered on Feb. 23, 2024, 1 p.m. PST using global tv demand datasets from Parrot Analytics for American Horror Story in Australia. We provide our partners with smart media industry capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.