The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics provides powerful demand data that empowers entertainment executives at various companies to make informed decisions in their respective fields. The demand data assists in content valuation, content acquisition, programming decisions, and distribution decisions. Let's look at how demand data for a show like "Archer" can help executives to make these more informed decisions.
Content Valuation: One of the crucial aspects of content valuation is determining the value of a title, and Parrot Analytics content valuation system can be used to answer this question quantitatively. For instance, by using recent demand data for Archer in Australia, we can infer that this show contributes significantly more value than an average Australian TV show. Archer's exceptional demand (13.7 times the average in the last 30 days and 12.2 times the average over the last 90 days) suggests that it can play a strategic role in any SVOD service in the Australian market. Therefore, using Parrot Analytics' content valuation system, executives can determine how much to spend on content, assess a TV series' ability to drive subscriptions, and mitigate churn through the value that Archer and other shows can bring.
Content Acquisition: By analyzing the show's demand performance across various countries, OTT or SVOD platforms can use Archer as a blueprint to create new content that showcases an international appeal. Travelability shows that Archer is well-liked globally, and the show's extraordinary franchisability indicates its potential for spin-offs or franchises. Additionally, Archer's Pulse score highlights its potential as a valuable acquisition for new markets such as France, Romania, and Germany, based on the global demand data.
Programming and Distribution Decisions: One of the critical questions that TV and linear network executives ask is how popular a show is in their respective markets. Archer sees outstanding demand in Australia and the United States, two of its top markets, indicating that it would be a strong candidate for a prime time slot. Its momentum shows that the Australian audience is staying engaged with the show, making it a good option to retain subscribers in this market. Additionally, the demand data for Archer is a guide to decide optimal pricing and release strategies. Using the show's audience insights, executives can select titles with a broad appeal like Archer, which will ultimately enable them to grow or retain their audience and generate revenue.
In conclusion, Parrot Analytics demand data can be used by entertainment executives in various fields to make informed content decisions. Executives can use demand data to value content, determine how much to spend on it, assess a TV series' ability to drive subscriptions, and mitigate churn. Demand data also assists with content acquisition, programming, and distribution decisions by providing insights into the popularity of a show in various markets. Therefore, demand data analysis levels up the decision-making process and helps executives to be better informed at each stage of show development.
Archer's travelability to Australia in the last 30 days is 69%, which means that the audience demand for Archer is 69% of the demand in its country of origin, United States. Click through to another market to discover how well Archer travels internationally.
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Acquire the best shows from partners such as FX to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Archer), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular FX‘s Archer is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Archer, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 19, 2024, 2 p.m. PST using television demand datasets from Parrot Analytics for Archer in Australia. We provide our partners with extensive OTT expertise to help them drive better and more informed content acquisition strategies. Contact us today to find out more.