The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data can provide valuable insights to entertainment executives for making informed content, acquisition, distribution, and programming decisions. Using demand data, executives can determine the value of content, make decisions on which titles to acquire, and optimize marketing campaigns, among other things. Analyzing the demand data for "Archer" in the month of August 2023 in Australia provides several valuable insights which can help executives make more informed decisions.
Content Valuation: The demand data for "Archer" indicates that it has outstanding demand and is performing much better than the average show. It can be a strategic asset for any OTT or SVOD platform in Australia, and can drive subscriptions and mitigate churn. The baseline value of the title can be determined by using the Parrot Analytics content valuation system based on demand data.
Acquisition Decisions: The demand for "Archer" has been increasing over the last 30 days in Australia and has spiked during the same period. It can be a smart acquisition for content distributors, TV production companies, and studios. The demand data for top 10 global markets where "Archer" is most in-demand can assist in making informed acquisition decisions.
Programming Decisions: Executives can use demand data to evaluate the performance of "Archer" against other shows in the same genre. "Archer" ranks in the 99.4th percentile in the comedy genre in Australia, which means it has higher demand than 99.4% of all comedy titles in Australia. Executives can also check the affinity analysis of shows that have similar fans as "Archer" to make informed decisions on programming choices.
Distribution Decisions: Travelability data for "Archer" indicates that it has good international demand relative to its home market (the US). This information can be valuable for executives who are targeting multiple markets for distribution of the content. Executives can also use demand data to determine which platforms they should target for distributing their content.
Marketing Decisions: The demand data for "Archer" indicates that it has exceptional momentum and franchisability, which means that it has the potential for future content investments and spin-offs. Marketers can use this information to optimize their marketing campaigns ahead of a premiere and to improve the efficiency of their acquisition and distribution strategies.
In conclusion, demand data can provide valuable insights to entertainment executives for making informed content, acquisition, distribution, and programming decisions. The demand data for "Archer" in August 2023 in Australia indicates that it has outstanding demand and is performing much better than the average show. This information can be used to determine the value of the content, make decisions on which titles to acquire, optimize marketing campaigns, and evaluate the performance of the show against other shows in the same genre.
Archer's travelability to Australia in the last 30 days is 55%, which means that the audience demand for Archer is 55% of the demand in its country of origin, United States. Click through to another market to discover how well Archer travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FX‘s Archer is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Archer also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Archer, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been refreshed on Sept. 4, 2023, 2 p.m. PST using global tv demand datasets from Parrot Analytics for Archer in Australia. We provide our partners with valuable entertainment industry insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.
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