The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics' demand data can be extremely useful for various entertainment executives working in different sectors. In the case of an OTT platform or SVOD platform executive, demand data can help make more informed content acquisition decisions. For instance, in the case of the TV series "Arrow," the show has been experiencing an increasing level of demand over the last 30 days compared to the last 90 days, with 5.3 times the audience demand of an average show in Australia. This indicates that the show is gaining popularity and could be considered a valuable asset for a platform to acquire. Moreover, the demand data can show that "Arrow" is quite popular globally, with fans of shows like "The Walking Dead," "Supergirl," "The Mandalorian," and "Game of Thrones" also exhibiting interest in the series.
Further, for a TV series financing company, demand data can assist in analyzing the content valuation of a show such as "Arrow." By quantifying the platform-specific marginal revenue contribution of a title, demand data can help determine how much to spend on content. For instance, using demand data, a financing company can calculate the ROI "Arrow" could bring to the platform they are financing for if it were to be acquired.
For an entertainment talent agency, demand data for "Arrow" can help them understand the best brand they should partner with to expand the audience. The Parrot Pulse for "Arrow" provides an independent measure of the show's performance across six dimensions, including its franchisability, which is outstanding, and reach, which is exceptional. The information on the show's global markets can help assess the suitability for partnering with international brands.
For a TV production company or studio, demand data can allow them to understand how effective the marketing campaign of a show is, which can aid in programming decisions. For instance, the momentum of "Arrow" has been good on a global scale, indicating that the marketing campaign implemented was successful. Additionally, demand data can inform the optimal release strategy for a show by providing insights into its global travelability.
Lastly, for content distributors, demand data can help uncover under-monetized titles. For example, by looking into the potential global expansion of a particular show despite currently having limited viewership, a distributor would be able to leverage the global demand of titles, which can open new doors to distribution deals. In the case of "Arrow" demand data reveals that it is highly demanded in various global markets. Thus, becoming a valuable asset for international distribution as well.
In conclusion, Parrot Analytics' demand data can provide entertainment executives with a comprehensive outlook on their valuable assets. Use cases for demand data can include but are not limited to content valuation, franchise opportunities, audience targeting, platform-specific strategies, global expansions, and comparative benchmarking. In particular, with the use of the example of "Arrow," entertainment decision-makers can make informed content decisions utilizing the power of demand data.
Arrow's travelability to Australia in the last 30 days is 37%, which means that the audience demand for Arrow is 37% of the demand in its country of origin, United States. Click through to another market to discover how well Arrow travels internationally.
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Acquire the best shows from partners such as The CW to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Arrow), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as The CW by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Arrow, including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular The CW‘s Arrow is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for The CW and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Arrow, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been refreshed on March 29, 2024, 4:42 a.m. PST using global tv demand metrics from Parrot Analytics for Arrow in Australia. We provide our partners with far-reaching television know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.