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What is Demand? Why Demand? Industry Products Insights
TV ratings for Arrow in Australia. The CW TV series

Arrow

Original TV Network:
The CW
Genre:
Action and Adventure
Release type:
Network
IMDB Rating:
7.7

Spoiled billionaire playboy Oliver Queen is missing and presumed dead when his yacht is lost at sea. He returns five years later a changed man, determined to clean up the city as a hooded vigilante armed with a bow.

How well is this TV series doing in Australia?

Last 30 days
6.3x Difference from market average good
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

The Power of Demand Data: How 'Arrow's' Global Audience Demand Can Propel Content Decisions for Entertainment Executives

Parrot Analytics Insights - February 2024

Parrot Analytics' demand data can be extremely useful for various entertainment executives working in different sectors. In the case of an OTT platform or SVOD platform executive, demand data can help make more informed content acquisition decisions. For instance, in the case of the TV series "Arrow," the show has been experiencing an increasing level of demand over the last 30 days compared to the last 90 days, with 5.3 times the audience demand of an average show in Australia. This indicates that the show is gaining popularity and could be considered a valuable asset for a platform to acquire. Moreover, the demand data can show that "Arrow" is quite popular globally, with fans of shows like "The Walking Dead," "Supergirl," "The Mandalorian," and "Game of Thrones" also exhibiting interest in the series.

Further, for a TV series financing company, demand data can assist in analyzing the content valuation of a show such as "Arrow." By quantifying the platform-specific marginal revenue contribution of a title, demand data can help determine how much to spend on content. For instance, using demand data, a financing company can calculate the ROI "Arrow" could bring to the platform they are financing for if it were to be acquired.

For an entertainment talent agency, demand data for "Arrow" can help them understand the best brand they should partner with to expand the audience. The Parrot Pulse for "Arrow" provides an independent measure of the show's performance across six dimensions, including its franchisability, which is outstanding, and reach, which is exceptional. The information on the show's global markets can help assess the suitability for partnering with international brands.

For a TV production company or studio, demand data can allow them to understand how effective the marketing campaign of a show is, which can aid in programming decisions. For instance, the momentum of "Arrow" has been good on a global scale, indicating that the marketing campaign implemented was successful. Additionally, demand data can inform the optimal release strategy for a show by providing insights into its global travelability.

Lastly, for content distributors, demand data can help uncover under-monetized titles. For example, by looking into the potential global expansion of a particular show despite currently having limited viewership, a distributor would be able to leverage the global demand of titles, which can open new doors to distribution deals. In the case of "Arrow" demand data reveals that it is highly demanded in various global markets. Thus, becoming a valuable asset for international distribution as well.

In conclusion, Parrot Analytics' demand data can provide entertainment executives with a comprehensive outlook on their valuable assets. Use cases for demand data can include but are not limited to content valuation, franchise opportunities, audience targeting, platform-specific strategies, global expansions, and comparative benchmarking. In particular, with the use of the example of "Arrow," entertainment decision-makers can make informed content decisions utilizing the power of demand data.

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More news about Arrow:

How fast is demand for Arrow growing?

Last 30 days
+30.2% Change in demand
On a rolling 30-day average basis, we compare TV demand in Australia for Arrow to the preceding 30 days: Demand has increased by 30.2%

Action and Adventure performance

Last 30 days
93.0% Percentile rank
Arrow ranks at the 93.0th percentile in the Action and Adventure genre. This means Arrow has higher demand than 93.0% of all Action and Adventure titles in Australia
Title position in Action and Adventure
percentile-rank-desktop

How well is this TV series doing globally vs. its home market?

Last 30 days
37% Travelability to Australia

Arrow's travelability to Australia in the last 30 days is 37%, which means that the audience demand for Arrow is 37% of the demand in its country of origin, United States. Click through to another market to discover how well Arrow travels internationally.

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Capture more value from content opportunities in Australia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Action and Adventure genre and assess the strengths and weakness of the competition’s content e.g. The CW, leading to increased commercial efficiency and ROI.

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Produce with confidence and mitigate downside risks

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Fuse art with science for the next global hit

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Acquire the best shows from partners such as The CW to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Arrow), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.

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    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
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Discover more insights

Over the last 7 days, people who watch Arrow also watch:

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DEMAND360LITE

Monitor global audience trends for 30,000+ TV shows, 18,000 movies and 40,000+ talent in 50+ markets and gain access to exclusive reports and analysis.

None
$99
USD per month
Pay monthly
None

Why get DEMAND360LITE?

  • Rank 30k+ TV shows, 18k+ movies and 40k+ talent in 50+ markets.
  • Get access to comprehensive global entertainment analytics.
  • Discover consolidated insights on global industry trends.
  • Learn from our experts with exclusive reports and whitepapers.
  • Save time with one curated feed of entertainment industry news.

Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for The CW and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Arrow, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.

This page has been refreshed on March 29, 2024, 4:42 a.m. PST using global tv demand metrics from Parrot Analytics for Arrow in Australia. We provide our partners with far-reaching television know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.