The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives making content decisions, demand data plays an important role. It can be used to uncover insights into audience preferences and behaviors, as well as trends that can inform decisions about content acquisition, distribution, and programming.
In the case of "Atlanta," the analysis of its performance in Australia over the month of March 2024 shows that the show is in good demand, with 7.7 times the average audience demand of all TV shows in Australia. This high level of demand can be used to quantify the show's value and help inform content valuation decisions.
Additionally, the fact that demand for the show has been increasing recently, as well as its high rank in the music genre (99.3rd percentile in March), indicates that it may be resonating with a specific audience that could be further targeted by the platform.
Further insight can be gained by looking at the show's Parrot Pulse, which provides an independent measure of its global performance across six dimensions. The fact that the show has outstanding scores for audience demand, travelability, longevity, franchisability, and reach indicates that it has the potential to perform well both domestically and internationally, and could potentially be leveraged for spin-offs or franchises.
The analysis also shows that "Atlanta" outperforms the average TV show in each of the top 10 global markets where it is most in-demand, with the United States being its number one market globally. This could be useful information for content distribution decisions, as it may be beneficial for platforms to focus on markets where the show has demonstrated high demand.
Finally, the fact that demand for "Atlanta" spiked in late March 2024 in Australia could be used to inform programming decisions, as it may indicate that viewers have a specific interest in the show during this time period that could be further capitalized on.
In short, demand data plays a critical role in helping entertainment executives make more informed content, acquisition, distribution, and programming decisions, and the analysis of "Atlanta" provides a good example of how it can be applied to a specific show to uncover valuable insights.
Atlanta's travelability to Australia in the last 30 days is 53%, which means that the audience demand for Atlanta is 53% of the demand in its country of origin, United States. Click through to another market to discover how well Atlanta travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FX‘s Atlanta is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Atlanta, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Satire), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 17, 2024, 2:03 p.m. PST using tv demand metrics from Parrot Analytics for Atlanta in Australia. We provide our partners with meaningful TV insight to help them drive better and more informed content investment strategies. Contact us today to find out more.