The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Incorporating demand data into your decision-making process can provide valuable insights into audience preferences for TV shows. For instance, the analysis of "Australia's Got Talent" provides useful insights into the show's popularity and audience demand for it.
Content Valuation: Using demand data, you can calculate the value of a specific title for a given platform. For instance, analyzing the audience demand of "Australia's Got Talent" shows that it has good demand, 2.6 times higher than the average TV show in Australia. Likewise, the show's peak demand over the last 30 days was 5.4 times higher than the average, indicating an increase in the show's popularity.
Distribution decisions: Demand data allows you to map local whitespaces and identify the most popular genres in specific markets. For instance, based on the analysis of "Australia's Got Talent," the show achieved good audience demand of 1.1x in Australia, making it the most in-demand show in that market. Distributors can use this information to tailor the content they offer to suit the preferences of specific markets.
Programming decisions: Understanding audience demand and preferences for specific genres enables OTT platforms to create content that appeals to their subscribers. Using demand data, you can identify:
- Taste clusters: identifying what your audience likes can help you produce content that resonates with them.
- Scalable concept testing: knowing what elements of existing content fans like the most helps in optimizing an upcoming production for success.
- Competitive benchmarking: comparing your content against similar titles available in the market can guide the creation of content that stands out.
Acquisition decisions: Content valuation can help you determine how much to spend on acquiring rights to a specific title. Demand data can also enable you to identify which content exhibits opportunities for acquisition and which shows should be considered strategic assets for a streaming platform.
In conclusion, understanding audience demand and preferences provides valuable insights for executives in the entertainment industry. Demand data can guide strategic decision-making processes, enabling more informed content, acquisition and distribution decisions. In the case of "Australia's Got Talent," the analysis shows that the show has been increasing in popularity and that it is in high demand in its home country, making it a valuable asset for any OTT platform or linear network.
This is Australia's Got Talent's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Australia's Got Talent travels internationally.
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Acquire the best shows from partners such as Seven Network to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Australia's Got Talent), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Seven Network‘s Australia's Got Talent is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Seven Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Australia's Got Talent, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:04 p.m. PST using demand metrics from Parrot Analytics for Australia's Got Talent in Australia. We provide our partners with deep TV industry analyses to help them drive better and more informed content distribution strategies. Contact us today to find out more.