The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For an entertainment executive looking to make informed content decisions, demand data plays a crucial role in identifying audience preferences and potential for success. Demand data can be used to evaluate the demand and popularity of a TV show like "Awkwafina Is Nora From Queens". For instance, looking at the audience demand of the show in Australia for February 2024, it can be deduced that "Awkwafina Is Nora From Queens" has 2.4 times the demand of the average show in the country and has been increasing in demand recently.
Moreover, the show's ranking in the 95.1th percentile of the comedy genre in February suggests that it has higher demand than 95.1% of all comedy titles in Australia, making it a valuable asset for any platform seeking new content. Besides, the show's movement up by 633 spots in its rank during February and audience demand increase by 89.9% for the month are signs of audience interest and increasing popularity.
Further analysis of the show's Parrot Pulse across different markets, including the United States, the Netherlands, Ukraine, Canada, Norway, the United Kingdom, Mexico, and Romania, reveals that the show has outperformed the average TV show in each of these markets, especially in the United States and the Netherlands, where its audience demand is considered good.
Entertainment executives can use these insights to make informed content acquisition and distribution decisions. For instance, the data indicates that "Awkwafina Is Nora From Queens" would be a popular addition to a platform in Australia or other regions where it has good demand. Additionally, studying the audience ratings of other shows that are popular amongst "Awkwafina Is Nora From Queens" fans, such as "South Park", "What We Do In The Shadows", and "NCIS", could provide a framework for building programming blocks that target similar audience demographics.
Overall, demand data offers a comprehensive understanding of audience preferences, viewing habits and the value of a show to a platform. The insights derived from demand data can be used to evaluate the ROI of a specific title, determine how best to allocate funds, and make informed distribution decisions. Entertainment executives can use demand data to create content that resonates with audiences, mitigating the risks of failure that come with creating new entertainment products.
Awkwafina Is Nora From Queens's travelability to Australia in the last 30 days is 59%, which means that the audience demand for Awkwafina Is Nora From Queens is 59% of the demand in its country of origin, United States. Click through to another market to discover how well Awkwafina Is Nora From Queens travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Comedy Central‘s Awkwafina Is Nora From Queens is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Comedy Central and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Awkwafina Is Nora From Queens, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been modified on March 28, 2024, 3:33 a.m. PST using global television demand analytics from Parrot Analytics for Awkwafina Is Nora From Queens in Australia. We provide our partners with extensive television workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.