The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you know that making informed decisions about your content is essential to succeed in today's industry. Demand data can help you make these decisions by providing insight into the popularity and audience engagement of a show. In this case, let's take the example of "Babylon Berlin," which uses demand data to inform some strategic content decisions.
Content Valuation
Using demand data can help with content valuation, which could answer some essential questions like "how much is my show worth?". For instance, "Babylon Berlin's" audience demand in Australia has increased by 59.7% in March, which could imply that this show is becoming more valuable to the SVOD platform. Additionally, the show's performance for the last 30 days has been 7.5 times the average show in Australia, indicating that "Babylon Berlin" may be a valuable asset for the platform.
Platform-specific Marginal Revenue Contribution
Demand data can also help quantify the platform-specific marginal revenue contribution of a show. For example, looking at "Babylon Berlin," its demand spiked in late March in Australia, which could imply that streaming this show would result in more revenue, particularly in Australia, for the platform.
Programming Decisions
Demand data can help make informed programming decisions, knowing what shows will perform and what shows will not. "Babylon Berlin's" demand has significantly increased in Australia for the last 30 days, which is an indicator of the show's increasing popularity in the region. Parrot Analytics' analysis that this show has higher demand than 98.4% of all comedy titles in Australia could help programmers make more informed decisions about when to schedule this type of content.
Acquisition Decisions
Demand data can also help inform acquisition decisions for studios and content distributors. For example, "Babylon Berlin's" outstanding demand in its country of origin, Germany, and Italy, combined with good demand across seven other markets, could imply that this show is a good acquisition target for content distributors in regions where it has high demand.
Distribution Decisions
Demand data can help inform distribution decisions for linear networks and pay TV networks. For instance, "Babylon Berlin's" excellent demand worldwide and its outstanding travelability indicates that it has global appeal and could perform well in linear or pay TV networks' international markets.
In summary, "Babylon Berlin's" demand data provides insights into its popularity, potential for revenue generation and travelability, complemented by its momentum, franchise potential and reach indicators, which could help the entertainment industry professionals make more informed decisions about their content, acquisition, distribution, and programming.
Babylon Berlin's travelability to Australia in the last 30 days is 94%, which means that the audience demand for Babylon Berlin is 94% of the demand in its country of origin, Germany. Click through to another market to discover how well Babylon Berlin travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Sky Deutschland‘s Babylon Berlin is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Sky Deutschland and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Babylon Berlin, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 17, 2024, 2:02 p.m. PST using television demand content from Parrot Analytics for Babylon Berlin in Australia. We provide our partners with far-reaching television series know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.