The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you are constantly faced with decisions concerning the content you produce, acquire, distribute, and program. In the competitive world of entertainment, you need to make sure that your decisions are backed by accurate data. This is where Parrot Analytics comes in. With the help of global audience demand data, you can make more informed decisions about the content you buy, produce, distribute, and program. Let's explore how the demand data for "Bachelor in Paradise (US)" can be used to make more informed decisions in multiple contexts.
Content valuation: When it comes to content valuation, demand data is of utmost importance. Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. Using demand data, you can calculate the ROI a specific title will bring for any given platform. In the case of "Bachelor in Paradise (US)", the show is currently experiencing increasing popularity. This is reflected in the show's recent uptick in demand and peak rank position over the last 30 days in Australia, where it has 4.7 times the audience demand of the average show. Moreover, it ranks at the 98.6th percentile in the romance genre in March. The demand for this show has increased by 32.4% in March, with the peak being in late March. This information allows a TV executive to assess the show's ability to drive subscriptions and mitigate churn. It can also help to uncover new global markets for content distribution.
Acquisition decisions: When it comes to the decision to acquire or produce a series, demand data can help determine its value. By examining the top 10 global markets where "Bachelor in Paradise (US)" is most in-demand over the last 30 days, you can find out how valuable the series is. The United States is "Bachelor in Paradise (US)"'s number one market globally. The show achieved outstanding audience demand of 8.5x in the United States. Ranked second is Canada where demand is outstanding. Also, the show has good demand in Sweden, Norway, Israel, Netherlands, South Africa, Australia, and the United Kingdom. The show has sustained high demand and audience interest, and its worldwide travelability is good, suggesting that it may be a good investment.
Programming decisions: When a TV executive is making programming decisions, understanding what content resonates with the audience is crucial. In this case, we know that "Bachelor in Paradise (US)" outperforms the demand of the average TV show (1x) in every top 10 global market where it is most in-demand in the last 30 days. This means that the show has a solid fan base, and it attracts a range of demographics that would be interested in seeing it on a linear channel or SVOD service. Additionally, we know that viewers of "Bachelor in Paradise (US)" are also likely to enjoy other titles like "The Bachelorette," "The Bachelor (US)," "Bachelor in Paradise Australia," "The Golden Bachelor," "Married At First Sight (US)," "American Dad!," "Adventure Time," "Last Week Tonight with John Oliver," and "The Great British Bake Off."
Distribution decisions: If you are a TV executive contemplating distributing "Bachelor in Paradise (US)" on a streaming platform, understanding its worldwide audience demand across all platforms will be beneficial. The Parrot Pulse for "Bachelor in Paradise (US)" provides an independent measure of the show's global performance across six dimensions. At a global level, the demand is good, and the show's reach is great. Additionally, its franchise potential is good, and its longevity is good. This information can help TV executives decide which platforms to target for distribution of their content.
In conclusion, data-driven strategies must guide TV executives' decisions when navigating a competitive entertainment landscape. The case of "Bachelor in Paradise (US)" shows just how valuable global audience demand data can be in making decisions on content valuation and acquisition, programming and distribution decisions. Parrot Analytics can provide that demand data that executives need to make more informed decisions about the content they produce, acquire, distribute, and program.
Bachelor In Paradise (US)'s travelability to Australia in the last 30 days is 44%, which means that the audience demand for Bachelor In Paradise (US) is 44% of the demand in its country of origin, United States. Click through to another market to discover how well Bachelor In Paradise (US) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s Bachelor In Paradise (US) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bachelor In Paradise (US), for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Romance Reality), using our globally standardized Demand Expressions® metric.
This page has been modified on April 18, 2024, 2 p.m. PST using demand analytics from Parrot Analytics for Bachelor In Paradise (US) in Australia. We provide our partners with valuable OTT insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.