The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is a valuable asset that can assist entertainment executives across various companies in making informed content, acquisition, distribution, programming, and marketing decisions. Using the analysis of "Bates Motel" for the month of February 2024 in Australia, let us see how demand data can help executives in their respective roles.
For TV production companies, content distributors, and studios, Parrot Analytics' demand data can assist in valuing their existing catalogue or licensed content. They can identify what content is most popular in a given market or globally. In the case of "Bates Motel," it is 2.6 times more in-demand than the average show in Australia over the last 30 days and has a higher demand than 95.5% of all drama titles in Australia. This information can be leveraged to identify the baseline value of the series, its ability to drive subscriptions and mitigate churn, value of exclusivity, and ROI the title can bring to any given platform.
Pay TV networks and linear networks can leverage this data to make programming decisions to retain current audiences and attract new ones. This data can enable them to identify the most popular genres in their market and enable optimal release strategy and pricing. They can make more strategic decisions concerning supply and demand and be able to value content, and understand the franchise's spin-off potential. Through affinity analysis of "Bates Motel," network executives can identify the best talent, brand, or TV show to partner with for expanding their audience.
SVOD platforms and OTT platforms can use the demand data to determine how much to spend on content acquisition. They can estimate a TV series' ability to drive subscriptions and mitigate churn. The data can be used to value content to other streaming platforms and inform decisions concerning building out their content libraries. Through competitive benchmarking, they can compare the performance of "Bates Motel" against other titles available in the market. Also, through demand data, they can identify which titles should be acquired to keep their current audience happy and which titles should be acquired to grow their audience.
Entertainment talent agencies can use Parrot Analytics' demand data to provide insights into the success of their clients and identify potential opportunities. Details regarding a TV series' audience demand across all platforms, travelability, longevity, momentum, franchisability, and reach provided by the Parrot Pulse can be leveraged to identify what type(s) of content exhibit an opportunity to acquire or produce.
In conclusion, demand data can be used to inform executive decisions in various roles, as demonstrated by the analysis of "Bates Motel" for the month of February 2024 in Australia. Parrot Analytics' global demand data can assist executives in making informed content, acquisition, distribution, programming, and marketing decisions, and help them evaluate the value of content.
Bates Motel's travelability to Australia in the last 30 days is 41%, which means that the audience demand for Bates Motel is 41% of the demand in its country of origin, United States. Click through to another market to discover how well Bates Motel travels internationally.
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Acquire the best shows from partners such as a&e to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Bates Motel), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular a&e‘s Bates Motel is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for a&e and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bates Motel, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been enhanced on March 28, 2024, 11:43 a.m. PST using tv demand analytics from Parrot Analytics for Bates Motel in Australia. We provide our partners with extensive TV series insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.