The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives, demand data provides valuable insights into the performance of their content and helps in making informed decisions related to content, acquisition, distribution, and programming. By analyzing the demand data for the TV show "Beck" in Australia in February 2024, we can showcase how demand data can help executives in different areas of their work.
Content Valuation: Demand data is invaluable in determining the value of content. One use of demand data in this regard is to determine how much a series is worth in Australia or other countries. Using demand data, Parrot Analytics' content valuation system can reveal the dollar value contribution of any title in any region. In the case of "Beck", the demand data shows it to be above average as it achieved 3.0 times the audience demand of the average show in Australia over the last 30 days.
Programming Decisions: Demand data can be used to pinpoint which shows have higher demand and which ones don't. By knowing the demand for "Beck" in Australia, executives can make more informed programming decisions regarding this show. The data shows that the show moved up in its rank by 71 spots during February in Australia, which could be a good sign to continue promoting it. Additionally, the Parrot Pulse for "Beck" shows that its momentum is "okay," but travelability is "poor." Knowing this information, executives could consider increasing promotion within the country or exploring ways to improve the show's international appeal.
Acquisition Decisions: Demand data helps executives to make more informed decisions when planned content acquisitions, as well as how much to spend on those acquisitions. Parrot Analytics' content valuation system that relies on demand data could help in answering the question, "how much is the show worth to another streaming platform?" Knowing that fans of "Beck" also enjoyed other shows such as "The Blacklist," "Death In Paradise," and "Foundation," could also help executives in identifying potential acquisition targets.
Distribution Decisions: Demand data informs executives which platforms are best for their content. For "Beck," the data reveals that it is performing well in Sweden, France, the United Kingdom, and the Netherlands. It could be useful to increase investments in the distribution of "Beck" in these countries, taking care also to improve the traveling aspects. For markets where, like in Slovenia, demand for "Beck" is just "okay," executives might consider exploring what content resonates with the local audience better.
Longevity and Franchise Potential: Knowing a show's demand over an extended period is vital information for executives because it helps them assess its longevity. In this case, "Beck" has "okay" longevity, but its franchise potential is "poor." This information might inform how much investment to make in the property in the mid-to-long term.
Ultimately, the demand data for "Beck" in Australia can be a useful tool for executives in the entertainment industry to make more informed decisions related to content, acquisition, distribution, programming, and other areas. By examining the show's demand data, executives can better assess a show's value, pinpoint which shows have high demand and which ones don't, identify potential acquisition targets, make more informed decisions regarding programming and distribution, and evaluate a show's franchise potential, as well as its longevity.
Beck's travelability to Australia in the last 30 days is 42%, which means that the audience demand for Beck is 42% of the demand in its country of origin, Sweden. Click through to another market to discover how well Beck travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular C More‘s Beck is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for C More and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Beck, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 28, 2024, 7:55 a.m. PST using television demand content from Parrot Analytics for Beck in Australia. We provide our partners with essential SVOD expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.