The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are responsible for making informed content, acquisition, distribution, and programming decisions. One way to do that is by leveraging demand data to uncover insights about your audience's preferences, determine the value of your content globally or regionally, and estimate the economic impact of your content on your platform.
Looking at the demand data for "Ben 10: Alien Force" in Australia in February 2024, we can make data-driven decisions about how to value and optimize the show's potential. For instance, we know that the demand for this show has been relatively good over the past 30 days, considering a score of 2.7 higher than the average show in the region, which equates to only 8.6% of all TV shows. However, we also know that the demand has been decreasing recently; thus, we need to analyze the trend more conclusively to ensure our future content decisions align with the current trend.
As we see, "Ben 10: Alien Force" ranks at the 94.5th percentile in the animation genre, compared to other animation titles in Australia. Parrot Analytics data also indicates that other shows that fans of "Ben 10: Alien Force" also like, such as "Generator Rex," "Digimon Ghost Game (デジモンゴーストゲーム)," and "Nicky, Ricky, Dicky & Dawn." Further, the demand for the show has decreased by 64.6% in February, but we see that demand spiked in late February, which could spark new opportunities for the show.
Another way to use demand data for "Ben 10: Alien Force" is by examining the show's performance in other markets worldwide. For example, the show outperformed the demand of the average TV show (1x) in each of these top 10 global markets, such as in the United States, Brazil, India, Peru, Argentina, Venezuela, Bulgaria, Netherlands, and Paraguay, where the demand is considered good.
By leveraging these data insights, a TV executive can make informed content, acquisition, distribution, and programming decisions. For instance, a good strategy for executives would be to examine how this show was performing on a year-specific basis compared to demand over the past 30 days. This will allow executives to understand trends of increased or decreased popularity.
Finally, to value "Ben 10: Alien Force" accurately, executives can use Parrot Analytics content valuation system, which can determine the dollar value contribution of the show within any region, platform or network. Since audience demand drives content valuation, using demand data, executives can estimate how much worldwide or regional value the show has relative to other shows within a similar genre. By optimizing value and understanding audience preferences across various markets, executives can be better informed to make smarter content, acquisition, distribution, and programming decisions that maximize the growth of their business.
Ben 10: Alien Force's travelability to Australia in the last 30 days is 19%, which means that the audience demand for Ben 10: Alien Force is 19% of the demand in its country of origin, United States. Click through to another market to discover how well Ben 10: Alien Force travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s Ben 10: Alien Force is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ben 10: Alien Force, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:03 p.m. PST using global tv demand analytics from Parrot Analytics for Ben 10: Alien Force in Australia. We provide our partners with comprehensive media industry capabilities to help them drive better and more informed content sales strategies. Contact us today to find out more.