The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive working at an OTT or SVOD platform, TV financing or production company, talent agency, or studio, you may have valuable insights into how demand data can help you make more informed content decisions by looking at how "Big Brother Brazil" performed in February 2024 in Australia.
One significant question that you might ask as an OTT or SVOD platform executive is how to determine how much you should spend on the content. Parrot Analytics content valuation system answers this question using demand data to reveal the monetary value contribution of any title to any platform in any region. In this case, "Big Brother Brazil" has a good demand in Australia, around 2.8 times the demand average for TV shows in the region, and the system can help you determine how this demand relates to content valuation.
Another question that talent agencies, content distributors, or linear network executives may ask is how much the "Big Brother Brazil" title is worth to them or another streaming platform. Using the same content valuation system as mentioned above, they can determine the show's baseline value and assess how well it performs as an acquisition-driving or churn-reducing title. As a result, they can make more informed acquisition and distribution decisions based on demand data.
Programming executives may also ask how to optimize the release strategy and pricing of a show to reach more audiences efficiently. In this case, looking at the demand data of "Big Brother Brazil" over various regions, including Brazil, Portugal, Uruguay, Ireland, and Paraguay, can give insights into which markets are appealing. Additionally, they can assess from the demand data whether the development of spin-offs or franchises of the show would be viable and who would be the best talent/brand partner to expand the show's audience using the powered affinity analysis.
Finally, content distributors and linear or pay TV network executives can analyze the demand of "Big Brother Brazil" in February to answer fundamental questions about audience engagement. For example, using audience demand data, they may evaluate which titles to purchase to keep current audiences and attract new subscribers to their SVOD service. They can also assess how the show's demand is evolving to detect under-monetized titles, maximize future content investments and help retain customers.
In conclusion, demand data from Parrot Analytics provides valuable insights to help entertainment executives make informed content decisions that can assist businesses to create successful content, boost popularity on global markets, and evaluate exclusive deals worth.
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Our TV audience measurement dataset is truly global. Discover how popular TV Globo‘s Big Brother Brasil is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Globo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Big Brother Brasil, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Housemates Reality), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 19, 2024, 2:03 p.m. PST using demand content analytics from Parrot Analytics for Big Brother Brasil in Australia. We provide our partners with essential TV insight to help them drive better and more informed content investment strategies. Contact us today to find out more.