The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive in charge of content decisions, demand data can be your biggest asset in making informed content acquisition and distribution decisions. In the case of "Big Mouth," which is a TV show about teenage friends navigating through puberty, using demand data can provide a wealth of insights that can help executives make better strategic decisions.
One important question that demand data can help answer is how popular a show is in a specific region or market. For example, in Australia, "Big Mouth" had 10.0 times the audience demand of the average show over the last 30 days, indicating that the show is performing exceptionally well in this market. This information can serve as valuable guidance for executives looking to distribute or acquire content in Australia or evaluate the value of their content library in this market.
Another question that demand data can help answer is what genre is resonating with audiences the most, how the show is performing against other titles, and which other shows are fans of "Big Mouth" also watching. In the case of "Big Mouth," the show is at the 99.7th percentile in the romance genre, meaning it has higher demand than 99.7% of all romance titles in Australia. In addition, the analysis shows that "Rick And Morty," "American Dad!," and "Futurama" are some of the other shows that fans of "Big Mouth" also like. This data can help content executives make informed decisions about the genre they should focus on when acquiring or producing new content.
Demand data can also provide insights into the show's receptiveness in other global markets. For "Big Mouth," the United States is the show's number one market globally with outstanding audience demand of 10.0x. However, the data also reveals the show's good demand performance across Germany, Canada, United Kingdom, Netherlands, Russia, Brazil, and Hong Kong SAR China. This information can help executives in expanding the show's reach or acquiring new content for these markets.
Finally, demand data can also help content executives answer questions about the performance of a show over time and its potential for longevity. In the case of "Big Mouth," the show's demand has held up over time, with the analysis indicating outstanding longevity. Furthermore, the data showed an increased popularity of the show in March 2024 in Australia and an overall growth momentum trend, which can be used to predict the show's potential for future success.
In conclusion, demand data is a valuable tool that can provide a wealth of insights when making strategic content acquisition, distribution, and programming decisions. In the case of "Big Mouth," demand data reveals that the show is performing well in Australia and other global markets. Additionally, the genre that the show belongs, the shows that fans like, the show's growth momentum, and its potential for longevity are all revealed through demand data. Overall, demand data serves as a vital asset for executives to help them make informed decisions about content.
Big Mouth's travelability to Australia in the last 30 days is 81%, which means that the audience demand for Big Mouth is 81% of the demand in its country of origin, United States. Click through to another market to discover how well Big Mouth travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Big Mouth is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Big Mouth, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 18, 2024, 2:02 p.m. PST using global tv demand analytics from Parrot Analytics for Big Mouth in Australia. We provide our partners with smart TV competencies to help them drive better and more informed content acquisition strategies. Contact us today to find out more.