The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data can be integral to helping entertainment executives at various organizations make informed decisions about content, acquisition, distribution, and programming. The case of the Australian show "Border Security" in January 2024 illustrates this point.
Firstly, content valuation can be determined using demand data. Executives can use information on how much a show is worth, its value, and its performance, to make informed decisions about investments. Parrot Analytics' content valuation system uses global content demand and supply to reveal the dollar value contribution of any title, to any platform, in any region.
Secondly, demand informs decisions about supply and demand. By examining demand data executives can determine what type(s) of content exhibit opportunities to acquire or produce and where demand is growing. In the case of "Border Security," it ranked highly in the documentary genre and is outperforming the demand of the average TV show in various global markets, including Australia, the US, Canada, United Arab Emirates, Pakistan, New Zealand, India, Philippines, and Belgium.
Thirdly, demand insights can be used to help executives retain current subscribers or grow their audience. Executives can determine by examining fan preferences the titles that can help them acquire or retain subscribers. In January demand for "Border Security" decreased only marginally, indicating that executives might want to invest in the show to maintain current subscribers, while examining its top related titles can inform their decisions about acquiring other content to attract new viewers.
Fourthly, demand data informs marketing campaigns. For example, executives can use insights from momentum data to optimize their marketing campaigns before and after a show's premiere. "Border Security" experienced a spike in demand towards the end of January 2024, which could help executives make informed decisions about how to create a buzz for the show ahead of its new season.
Finally, by examining longitudinal demand data, executives can have an idea of how well a show has endured in the past or if it's gaining popularity. For instance, although "Border Security" is an older show, having premiered in 2004, it is still in demand and has seen a recent increase in popularity.
In the case of "Border Security," executives can use the Parrot Pulse, which measures global performance across six dimensions, to determine the show's economic value and spin-off potential. Moreover, executives can use the show's ranking, peak demand, related titles, and global demand to inform decisions about distribution, programming, and acquisition.
This is Border Security's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Border Security travels internationally.
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Acquire the best shows from partners such as Seven Network to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Border Security), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Seven Network by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Seven Network‘s Border Security is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Seven Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Border Security, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Travel Reality), using our globally standardized Demand Expressions® metric.
This page has been altered on April 18, 2024, 2:03 p.m. PST using global tv demand analytics from Parrot Analytics for Border Security in Australia. We provide our partners with smart TV industry expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.
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