The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, the Parrot Analytics' demand data analysis of "Britain's Got Talent" can be helpful in informing your content acquisition, distribution, and programming strategies in several ways.
Firstly, demand data allows you to understand how much a show or content is worth, and how it can generate revenue or attract viewership to a platform. For instance, the demand for "Britain's Got Talent" in Australia is 2.9 times higher than the average show, indicating that the show can attract a significant audience and potentially generate higher revenue. The content valuation system powered by global content demand and supply can reveal the dollar value contribution of the title to any platform or in any region, assisting you in understanding how much to spend on content acquisition.
Moreover, demand data can help you understand the potential audience for your content, indicating the popularity of the show among viewers and markets where the show resonates. For instance, "Britain's Got Talent" outperforms the demand of the average TV show in the top ten markets, including the UK, where the demand is 11.9x times higher than the average TV show. This knowledge can help you identify and target potential markets to expand the show's reach and audience, which is informed by the "reach" dimension of the Parrot Pulse.
Demand data can reveal information about audience tastes, preferences, and behavior, aiding in content optimization and strategy. The analysis identifies other shows that fans of "Britain's Got Talent" also like, such as "Gold Rush," "Real Time With Bill Maher," and "Young Sheldon." This information can provide guidance on future programming to attract and retain viewers based on their tastes.
Additionally, demand data can inform decisions concerning supply and demand, allowing you to identify opportunities to acquire or produce content that is in high demand and likely to be successful. It also enables you to ensure you have the right marketing campaign optimised ahead of premiere to give you the best chance of success which helps with subscriber acquisition and retention.
Further, the dimensions of "travelability" and "franchisability" under the Parrot Pulse measure how well a show can travel in different markets globally and how much potential the content has to create spin-offs or franchises. The high travelability score of "Britain's Got Talent" indicates that the show has the potential to be popular globally, while the outstanding score in the franchisability dimension implies that the IP has excellent potential for spin-offs and extensions, revealing further revenue opportunities for franchising or merchandise.
Finally, demand data can aid in decision-making about programming and distribution strategy. The "longevity" dimension of Parrot Pulse, which measures how well the audience demand is maintained over time, highlights that "Britain's Got Talent" has exceptional longevity, suggesting that the show is likely to maintain a stable demand and need less marketing spend.
In conclusion, Parrot Analytics' demand data analysis provides entertainment executives with the information necessary to make more informed decisions regarding content acquisition, distribution, and programming strategies. This is especially true when dealing with a show like "Britain's Got Talent," where the demand data can inform you about potential revenue opportunities, help you understand the audience in different markets, and aid in content optimization for high viewer engagement.
Britain's Got Talent's travelability to Australia in the last 30 days is 32%, which means that the audience demand for Britain's Got Talent is 32% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Britain's Got Talent travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular ITV‘s Britain's Got Talent is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ITV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Britain's Got Talent, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:01 p.m. PST using global tv demand content analytics from Parrot Analytics for Britain's Got Talent in Australia. We provide our partners with smart TV series workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.