The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive or entertainment professional, the information provided by demand data on "Buffy The Vampire Slayer" can be used to make more informed content, acquisition, distribution, or programming decisions. Firstly, content valuation can be derived from demand data as it can answer questions like "How popular is my show relative to the market average?" and "How much is my show worth?". In the case of Buffy, it has a demand level that is 6.6 times the average show in Australia and is in the 99.5th percentile in the Teen genre, making it a valuable title that can contribute significantly to a platform.
Moreover, by knowing that the show's demand has been increasing recently and spiked in mid-October, the series can be timed for its release or used for targeted pre-release marketing campaigns. Furthermore, comparing the performance of the series in the past versus the present can inform future decisions like renewing for additional seasons or spin-offs. Based on the data, Buffy's demand has been increasing in popularity, and there's a potential to develop spin-offs or franchises based on its good franchisability rating.
Additionally, understanding the show's audience preferences can guide content acquisition and programming decisions. For instance, other shows like "The Owl House," "Rick, and Morty," and "Star Trek: Lower Decks" are fan favorites of Buffy's audience in Australia. Interestingly, while the demand for the series has been decreasing in the country, it is still classified as having 'good' demand level. This information can help producers and studios make decisions on how to distribute the show locally or internationally.
Overall, demand data helps entertainment executives and professionals make data-driven decisions that enhance the value of their content library. Understanding the value of shows like Buffy allows them to acquire or renew based on data rather than intuition. It also helps inform how shows are marketed for more engagement and longevity.
Buffy The Vampire Slayer's travelability to Australia in the last 30 days is 23%, which means that the audience demand for Buffy The Vampire Slayer is 23% of the demand in its country of origin, United States. Click through to another market to discover how well Buffy The Vampire Slayer travels internationally.
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Acquire the best shows from partners such as The WB to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Buffy The Vampire Slayer), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular The WB‘s Buffy The Vampire Slayer is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Buffy The Vampire Slayer also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for The WB and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Buffy The Vampire Slayer, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Action Fantasy), using our globally standardized Demand Expressions® metric.
This page has been revised on Nov. 27, 2023, 1 p.m. PST using global television demand metrics from Parrot Analytics for Buffy The Vampire Slayer in Australia. We provide our partners with comprehensive TV series workflows to help them drive better and more informed content distribution strategies. Contact us today to find out more.
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