The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you're constantly searching for insights and data to help you make informed decisions. One of the most powerful tools in your arsenal is demand data. Parrot Analytics provides an economic valuation system that leverages global content demand and supply to evaluate the value of movies and TV shows to any platform in any region. Here are some ways that analyzing the demand data for Car S.O.S in Australia can be helpful for your strategic decision-making.
1. Content Valuation: Car S.O.S has a demand that is 3.1 times higher than the average show in Australia over the last 30 days. Content valuation answers questions like: How can you calculate the ROI a specific title will bring for any given platform? Using the demand data, you can quantify the platform-specific marginal revenue contribution and determine how much a show drives engagement across the rest of the catalog. You can also estimate cannibalization of audiences if a title is available on multiple services, assess the value of exclusivity, and assess a TV series' ability to drive subscriptions and mitigate churn.
2. Acquisition and Distribution: The demand spike for "Car SOS" in late March 2024 suggests that something happened to generate buzz, which could be useful information when deciding whether to acquire or distribute the show. You can use demand data to determine whether a show has good performance in its home market and overseas, as seen with "Car S.O.S" and its strong demand in both the UK and several other international markets. By mapping local whitespaces, you can assess which markets to enter with the series and which genres are resonating with audiences.
3. Programming Decisions: The fact that "Car S.O.S" has higher demand than 97.7% of all documentary titles in Australia suggests that it's a strong performer in its genre. You can use demand data to optimize the release strategy and pricing for Car S.O.S by analyzing trending shows in the market and understanding how to leverage audience engagement. By performing a competitive benchmarking analysis, you can compare "Car S.O.S" against other titles available on the market, and uncover potential under-monetized titles.
4. Franchisability: The spin-off potential for "Car S.O.S" appears to be low, and this may factor into long-term decisions around potential franchise development. However, with strong global engagement and consistent demand over time, you may still consider ways to further monetize Car S.O.S beyond its current format.
5. Audience Retention and Acquisition: With the demand for "Car S.O.S" in Australia increasing by 108.1% during March 2024, demand can be useful in understanding audience growth trends and identifying which titles will help attract new subscribers to your platform. Demand data can also be used to identify which titles should be bought if you want to keep your current audience happy. By using affinity analysis, you can uncover the best talent, brand partnerships, and TV shows to help you expand your audience and retain or attract subscribers to your SVOD service.
In conclusion, demand data is critical for informing content valuation, acquisition and distribution, programming decisions, and audience retention and acquisition. By analyzing the demand data for "Car S.O.S," you can better understand how viewers are engaging with content, identify potential opportunities for content investment, and make more informed decisions.
Car S.O.S's travelability to Australia in the last 30 days is 26%, which means that the audience demand for Car S.O.S is 26% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Car S.O.S travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular National Geographic Channel‘s Car S.O.S is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for National Geographic Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Car S.O.S, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Automobile Reality), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:02 p.m. PST using global tv demand data from Parrot Analytics for Car S.O.S in Australia. We provide our partners with deep television capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.