The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For TV executives making strategic decisions related to content valuation, acquisition, distribution, and programming, Parrot Analytics' demand data can provide valuable insights. Let's examine how demand data for "Cobra Kai" in March 2024 in Australia can be used to make informed decisions in the entertainment industry.
One of the most important uses of demand data is content valuation. Parrot Analytics' content valuation system is based on demand data and can reveal the dollar value contribution of any title, to any platform, in any region. With "Cobra Kai" having 10.8 times the audience demand of the average show in Australia over the last 30 days, it has outstanding demand, which can be a valuable factor in the content valuation process. The content valuation system can help to answer important questions such as how much a title is worth, how much of its value is being driven by demand for one of its stars, and what the value of a content library is to a platform over time.
Demand data can also be used to make informed acquisition decisions. With demand for "Cobra Kai" increasing by 5.0% in March 2024 in Australia, this show may be a good acquisition target for platforms or networks looking to increase their audience. By using demand data, executives can assess a TV series' ability to drive subscriptions and mitigate churn. Additionally, demand data can help to estimate cannibalization of audiences if a title is available on multiple services, making it easier to make informed acquisition decisions.
When it comes to programming decisions, demand data can help to map local whitespaces, optimize release strategies and pricing, and answer questions around what genres are resonating most with current audiences. With "Cobra Kai" ranking at the 99.4th percentile in the sports genre in March in Australia, it is clear that this show has higher demand than 99.4% of all sports titles in the country. This information can be used to make informed programming decisions around the types of content that should be produced or acquired in the future.
Finally, for distribution decisions, demand data can help executives understand which platforms to target for distribution of their content. By examining the top 10 global markets where "Cobra Kai" is most in-demand over the last 30 days, executives can see which markets present the best opportunities for distribution. For example, "Cobra Kai" achieved outstanding audience demand of 11.6x in the United States, making it a good target for distribution in this market.
In conclusion, demand data provides critical insights that can help entertainment executives make more informed decisions related to content valuation, acquisition, distribution, and programming. By examining the demand data for "Cobra Kai" in March 2024 in Australia, we can see how demand data can be used to make informed decisions in the entertainment industry across a variety of strategic decision-making processes.
Cobra Kai's travelability to Australia in the last 30 days is 51%, which means that the audience demand for Cobra Kai is 51% of the demand in its country of origin, United States. Click through to another market to discover how well Cobra Kai travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Cobra Kai is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Cobra Kai, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 18, 2024, 2:01 p.m. PST using television demand metrics from Parrot Analytics for Cobra Kai in Australia. We provide our partners with valuable content expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.