The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make more informed decisions about your content acquisition, distribution, programming, and content valuation. Demand data can help you gain a better understanding of audience preferences and trends across different locations, enabling you to make smarter and more profitable content-related decisions.
Let's take the example of "Craig Of The Creek", a TV series about a young boy and his friends' adventures in the wilderness. By analyzing the show's performance in Australia during February 2024, you can extract the following insights using demand data:
- "Craig Of The Creek" has a good level of demand in Australia, with 2.4 times the audience demand of the average show in the country over the last 30 days. This information can be helpful in content valuation, as you can determine the series' worth in terms of potential revenue contribution to your platform.
- The show has experienced increasing demand in recent months, which may indicate that it's gaining popularity among audiences.
- "Craig Of The Creek" ranks highly (at the 96.2nd percentile) in the family genre in Australia, suggesting it is a suitable addition for any family-oriented platform.
- You can discern the show's fans' interests and preferences using its affinities (which shows they also like), which may help you understand which titles to acquire or produce next.
- Its performance in the top 10 global markets where it is most in-demand revealed that it outperforms the market average in each of these markets, making it an excellent acquisition or exclusive asset for any streaming service.
- The data on its travelability suggests that your focus should be primarily on the domestic market, which could inform international distribution decisions.
- By examining the show's momentum, you can gauge the pace of growth to see how effectively marketing campaigns have been executed and consider applying similar strategies for any future shows.
Using demand data, you can also answer specific questions relevant to your role. For example:
- As programming directors, you can use demand data to assess the show's ability to drive subscriptions or reduce churn within your platform. By knowing how much the show is worth in terms of attracting or retaining subscribers, you can allocate resources accordingly.
- As acquisition heads, you can use demand data to quantify the ROI a specific title may generate for your company. You can compare the show's performance in different geographical regions to assess its global appeal and allocate funds to maximize future content investments.
- As content distributors and suppliers, you can use demand data to map out local whitespace and identify new opportunity markets for content distribution. The data can also identify under-monetized titles and prioritize upcoming productions that optimize your investment.
- As talent executives, you can use demand data to compare the performance of your clients against other shows available in the market. You can use affinity analysis to find the best talent and brand to partner with to expand your audience's reach.
- As network heads, you can use demand data to make decisions concerning supply and demand. By analyzing which genres are resonating most with your current audience, you can focus on those genres that exhibit opportunity for acquiring or producing more content.
Craig Of The Creek's travelability to Australia in the last 30 days is 45%, which means that the audience demand for Craig Of The Creek is 45% of the demand in its country of origin, United States. Click through to another market to discover how well Craig Of The Creek travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s Craig Of The Creek is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Craig Of The Creek, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been amended on March 28, 2024, 3 a.m. PST using global television demand datasets from Parrot Analytics for Craig Of The Creek in Australia. We provide our partners with comprehensive media industry competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.