The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding and leveraging audience demand data is crucial to making informed content, acquisition, distribution, and programming decisions. Parrot Analytics' demand data can offer insights into the specific market or global demand for a TV show, franchise potential, travelability, longevity, momentum, reach, and even pre-release marketing optimization.
For instance, taking the TV series "Cyberpunk: Edgerunners," we can demonstrate how demand data can be applied in making more informed decisions. In Australia, the show saw a 4.9x audience demand compared to the average show, indicating good demand. Moreover, the show's demand increased recently, which could imply that it has not yet reached its full potential audience. Understanding the show's rankings and positioning, such as its 97.0th percentile in the animation genre over the last month, can help understand its performance relative to other similar shows.
Similarly, understanding which other shows fans enjoy can help create a better understanding of the audience's preferences for those types of shows to acquire or produce. Additionally, comparing "Cyberpunk: Edgerunners" on a 1-year rolling basis versus the last 30 days, we can see how audience demand has increased, indicating increased popularity.
Parrot Analytics' demand data is also a useful tool to make informed decisions when expanding a show to global markets. Analyzing the top ten global markets where "Cyberpunk: Edgerunners" is most in-demand highlights where it is performing well above the average title. For instance, in China, it achieved a dominant audience demand of 12.8x, nearly double the show's average demand over the last 30 days in Australia.
Finally, the Parrot Pulse provides insight into how well the show will travel to overseas markets, measures the pace of growth, longevity, and spin-off potential. "Cyberpunk: Edgerunners" has a good momentum, longevity, franchisability, and reach, which suggests that it is a strong candidate for future investment.
This illustrates how demand data can be leveraged for content valuation, allowing executives to determine how much to spend on a particular title or strategic asset for a streaming platform. It can help assess potential cannibalization if the title is available on multiple services and assess the value of exclusivity.
In summary, Parrot Analytics' demand data offers powerful insights that can help executives across different industries make strategic and informed decisions about their content investment, distribution, and programming that align with their audience's preferences and interests.
Cyberpunk: Edgerunners (サイバーパンク エッジランナーズ)'s travelability to Australia in the last 30 days is 96%, which means that the audience demand for Cyberpunk: Edgerunners (サイバーパンク エッジランナーズ) is 96% of the demand in its country of origin, Japan. Click through to another market to discover how well Cyberpunk: Edgerunners (サイバーパンク エッジランナーズ) travels internationally.
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Acquire the best shows from partners such as Netflix to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Cyberpunk: Edgerunners (サイバーパンク エッジランナーズ)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Cyberpunk: Edgerunners (サイバーパンク エッジランナーズ) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Cyberpunk: Edgerunners (サイバーパンク エッジランナーズ), for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 28, 2024, 8:47 p.m. PST using global television demand metrics from Parrot Analytics for Cyberpunk: Edgerunners (サイバーパンク エッジランナーズ) in Australia. We provide our partners with smart SVOD analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.