The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you looking for a data-driven approach to make more informed content, acquisition, distribution, or programming decisions? Demand data can help. And, if you need to gauge value, you’ll love content valuation.
Let's take "Dark" as an example. With 6.2 times the audience demand of the average show in Australia over the last 30 days, this show has good demand. However, it has dropped in rank by 33 spots during January in Australia, which could indicate that it may no longer be in-demand in the region.
What about audience preferences? "Dark" fans also liked titles such as "The Mandalorian", "Star Trek: Discovery", "Black Mirror", "Loki", "House Of The Dragon", "Game Of Thrones", "The Expanse", "The Last Of Us" and "The Witcher". This can give an idea of what other shows are popular among viewers who are interested in similar content.
The show's Parrot Pulse ticks all the boxes, scoring outstanding in all dimensions, including travelability, longevity, momentum, franchisability, and reach.
In terms of global performance, "Dark" outperforms the demand of the average TV show (1x) in each of the top 10 global markets, with the United States as its number one market with outstanding audience demand of 13.0x. Germany, where the show originates, follows closely behind, while other regions, such as Russia, China, Canada, and the United Kingdom, all show good to outstanding demand.
These insights can help global entertainment professionals and executives gain a deeper understanding of their audience's preferences and whether the content is globally scalable. By keeping an eye on demand data trends, executives can adjust their acquisition, programming, and distribution strategies according to the latest data.
By utilizing demand data, decision-makers can gain insights to help them make more informed content decisions. For example, they can determine the value of a specific title or content library to their platform, assess its ability to drive subscriptions, mitigate churn, or optimize marketing efforts ahead of a premiere. Furthermore, they can benchmark performance against other titles and optimize content release strategy and pricing.
To conclude, using demand data can help decision-makers in the entertainment industry gain deeper insights into their audience's preferences, make more informed content, acquisition, distribution or programming decisions, and ultimately assess and determine the value of their content.
Dark's travelability to Australia in the last 30 days is 38%, which means that the audience demand for Dark is 38% of the demand in its country of origin, Germany. Click through to another market to discover how well Dark travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Dark is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dark, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on Feb. 23, 2024, 1 p.m. PST using demand datasets from Parrot Analytics for Dark in Australia. We provide our partners with essential TV insight to help them drive better and more informed content sales strategies. Contact us today to find out more.