The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are constantly looking for ways to improve the content decisions you make, whether it relates to acquisition, distribution, programming, or content valuation. Demand data from Parrot Analytics' content valuation system can help you do this, and the popularity of "Deadline: White House" in Australia during August 2023 provides insight into how you can make more informed decisions.
Firstly, using demand data, you can determine how much the show is worth, and understand the dollar value contribution that this show has to any platform in Australia. With 10.8 times the audience demand of the average show in Australia over the last 30 days, "Deadline: White House" has outstanding demand, and in comparison to its demand of 5.3 times the average over the last 90 days, its demand has been increasing recently. This means that the show has the potential to drive engagement across the rest of the catalog and be a valuable addition to any platform's content library.
When it comes to acquisition decisions, "Deadline: White House" ranks at the 99.7th percentile in the talk-show genre in Australia in August 2023. This means that it has higher demand than 99.7% of all talk-show titles in Australia. Additionally, understanding that other shows that fans of "Deadline: White House" also like can help when deciding which shows to acquire or distribute on your platform. In this case, fans of "Deadline: White House" also like "The Late Show With Stephen Colbert", "The Tonight Show Starring Jimmy Fallon", and other popular talk shows.
Demand data can also help inform programming decisions, such as how to release and price your content. For example, if you know that demand for "Deadline: White House" has increased by 40.1% during August in Australia and that demand spiked at the end of August 2023, you can tailor your release strategy accordingly. Additionally, by examining the top 10 global markets where "Deadline: White House" is most in-demand, you can understand where to focus your distribution efforts.
Demand data can also provide insight into content valuation. With the Parrot Pulse, you can measure the show's global performance across six dimensions. Firstly, understanding its global audience demand across all platforms, longevity, momentum, and reach can help you determine the baseline value of the title. Furthermore, the demand for "Deadline: White House" in Australia was 51% of the demand in its country of origin, the United States. This means that you can assess the show's value as an acquisition-driving or churn-reducing title.
Finally, demand data can help you uncover under-monetized titles and answer questions like what genres are resonating most with your current audience. This information can provide insight into the type of content that exhibits opportunity to acquire or produce. In the case of "Deadline: White House", it has outstanding demand not only in Australia but also in major markets like the United States and Canada.
In conclusion, the demand data of "Deadline: White House" highlights how valuable the Parrot Analytics content valuation system can be to support your content decisions. You can answer questions about content valuation, ROI, audience demand, the best release strategy, pre-release marketing, franchise expansion, and global appeal for your content to maximize future content investments. By leveraging demand data, you make better-informed decisions about content acquisition, distribution, programming and valuation, ultimately improving your platform's performance.
Deadline: White House's travelability to Australia in the last 30 days is 46%, which means that the audience demand for Deadline: White House is 46% of the demand in its country of origin, United States. Click through to another market to discover how well Deadline: White House travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Australia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the genre and assess the strengths and weakness of the competition’s content e.g. MSNBC, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Australia. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Deadline: White House.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including . Using audience demand data, explore markets such as Australia to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Deadline: White House from partners like MSNBC.
Studios in Australia are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. ) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Deadline: White House? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Australia, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as MSNBC to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Australia. Contact us now to leverage a return-focused selection criteria for title acquisition from MSNBC by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Deadline: White House. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as MSNBC to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Deadline: White House), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as MSNBC by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including . Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Deadline: White House, including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular MSNBC‘s Deadline: White House is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MSNBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Deadline: White House, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. ), using our globally standardized Demand Expressions® metric.
This page has been altered on Sept. 4, 2023, 2:02 p.m. PST using demand data from Parrot Analytics for Deadline: White House in Australia. We provide our partners with essential television expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.
Argentina
Brazil
Canada
Chile
Colombia
Denmark
France
Germany
India
Ireland
Italy
Japan
Malaysia
Mexico
Netherlands
New Zealand
Norway
Philippines
Poland
Portugal
Russia
South Africa
South Korea
Sweden
Thailand
Turkey
United Kingdom
