The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you know how important it is to make the right decision when it comes to acquiring, producing, distributing, and programming content. This is where demand data comes in. By using demand data, you can make more informed decisions, increase the success of your content, and effectively allocate resources.
Let's take a look at "Digimon Adventure (2020 TV Series)" in Australia in December 2023. With 2.0 times the audience demand of the average show in Australia over the last 30 days, demand for the show is good. It is interesting to note that audience demand for the show has been increasing recently. This information can be useful for content valuation purposes and for decisions on whether to acquire or renew the series.
Additionally, the show has a good performance in the animation genre, ranking higher than 93.8% of all animation titles in Australia. By comparing "Digimon Adventure (2020 TV Series)" with other shows that its fans also like, we can pinpoint its audience's interests and preferences. This data can help producers or OTT platforms understand what kind of content they should be investing in to further engage their audience.
The Parrot Pulse, which provides an independent measure of global performance, shows "Digimon Adventure (2020 TV Series)" has good worldwide audience demand, momentum, and longevity. However, the show’s reach is poor. This information is vital for programming decisions and can help media companies allocate resources to promote the show appropriately.
By analyzing the top 10 global markets where "Digimon Adventure (2020 TV Series)" is most in-demand, we can see that the show outperforms the demand of the average TV show in each of these markets. Knowing where the show is popular and where it's not can help with distribution decisions and help media companies allocate resources to expand the show’s reach into new markets.
Demand data tells us that "Digimon Adventure (2020 TV Series)" had a peak demand that was 9.7 times the average over the course of the entire year but had a slight decrease in the last 30 days. This data can help OTT platforms and producers understand the fluctuations in demand for a series.
Finally, understanding travelability, or a show’s international demand relative to its home market, can help producers, studios, and content distributors understand which shows have global appeal. In this case, "Digimon Adventure (2020 TV Series)" has okay travelability with demand in Australia accounting for only 33% of the demand in its country of origin, Japan.
To sum up, by using demand data to analyze "Digimon Adventure (2020 TV Series)," media executives can make more informed decisions when it comes to acquiring, producing, distributing, and programming content. This data can inform content valuation, help to pinpoint audience interests, allow executives to expand their audience reach, and better allocate resources to promote their content appropriately.
Digimon Adventure (2020 TV Series)'s travelability to Australia in the last 30 days is 45%, which means that the audience demand for Digimon Adventure (2020 TV Series) is 45% of the demand in its country of origin, Japan. Click through to another market to discover how well Digimon Adventure (2020 TV Series) travels internationally.
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Acquire the best shows from partners such as Fuji TV to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Digimon Adventure (2020 TV Series)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Fuji TV by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Fuji TV‘s Digimon Adventure (2020 TV Series) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Fuji TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Digimon Adventure (2020 TV Series), for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:03 p.m. PST using global demand data from Parrot Analytics for Digimon Adventure (2020 TV Series) in Australia. We provide our partners with deep entertainment industry insight to help them drive better and more informed content sales strategies. Contact us today to find out more.