The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to help you make more informed content, acquisition, distribution, or programming decisions. Examining the demand data for "Diners, Drive-Ins And Dives" in March 2024 Australia, we can gain insights on how to apply demand data to specific contexts.
Content Valuation: Content valuation answers the questions of how much a given series is worth and what value it brings to the platform. We can use demand data to answer these questions and assess the ROI of specific content. Parrot Analytics uses demand data and reveals the dollar value contribution of any title to any platform in any region. The value of "Diners, Drive-Ins And Dives" can be unbundled through content valuation.
Programming Decisions: We can use demand data to answer the question of what type(s) of content exhibit opportunity to acquire or produce. By analyzing the audience demand data of "Diners, Drive-Ins And Dives," we can conclude that the demand of the show has been increasing in March. We can choose to produce or acquire content that has momentum as this will keep up with audience demand.
Distribution Decisions: Demand data helps to inform the platform and network fit, allowing us to select the ideal distribution platforms for our content. We can analyze the demand for "Diners, Drive-Ins And Dives" in Australia, which is 25% of the demand in its country of origin, the United States, and use this data to develop a strategy to expand our global reach by focusing on more markets where demand for our content is not yet saturated.
Acquisition Decisions: Demand data can inform acquisition decisions by answering the question of how much a show is worth globally. By comparing the performance of "Diners, Drive-Ins And Dives" on a 1-year rolling basis and the last 30 days, we can notice that the demand for the show is increasing, and it has become more popular globally. We can use this insight when deciding to acquire a content rights deal for the show in new markets or when renewing an existing one.
Subscriber Retention: Another question that demand data can answer is which titles should we buy if we want to keep our current audience happy. In the case of "Diners, Drive-Ins And Dives," we can see that certain shows have a similar fan base to our show. Understanding what other shows our fans like and using this data to acquire rights to similar titles can help us keep viewers engaged and satisfied with our content offerings.
In conclusion, analyzing the audience demand data for "Diners, Drive-Ins And Dives" can give us a deeper understanding of how to incorporate demand data into our strategic decision-making process. By leveraging demand data, we can make informed content, acquisition, distribution, and programming decisions. With a focus on the content valuation system, we can reveal the dollar value contribution of any title to any given platform in any region.
Diners, Drive-Ins And Dives's travelability to Australia in the last 30 days is 20%, which means that the audience demand for Diners, Drive-Ins And Dives is 20% of the demand in its country of origin, United States. Click through to another market to discover how well Diners, Drive-Ins And Dives travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Australia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Reality genre and assess the strengths and weakness of the competition’s content e.g. Food Network, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Australia. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Diners, Drive-Ins And Dives.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Reality. Using audience demand data, explore markets such as Australia to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Diners, Drive-Ins And Dives from partners like Food Network.
Studios in Australia are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Reality) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Diners, Drive-Ins And Dives? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Australia, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Food Network to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Australia. Contact us now to leverage a return-focused selection criteria for title acquisition from Food Network by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Diners, Drive-Ins And Dives. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Food Network to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Diners, Drive-Ins And Dives), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Food Network by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Diners, Drive-Ins And Dives, including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Food Network‘s Diners, Drive-Ins And Dives is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Food Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Diners, Drive-Ins And Dives, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Cooking Reality), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:01 p.m. PST using demand metrics from Parrot Analytics for Diners, Drive-Ins And Dives in Australia. We provide our partners with valuable television industry analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.