The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data insights can help you make more informed decisions related to content, acquisition, distribution, and programming. Analysis of "Doctor Who" in Australia for the month of August 2023 can provide valuable insights into the potential success of a show.
The outstanding demand for "Doctor Who" that is 13.6 times the average show in Australia over the last 30 days is extremely impressive. Understanding such high demand metrics can help cost-benefit analysis and enable content valuation. The demand has been increasing recently, indicating its continued relevance and popularity. Additionally, the show's global performance across Travelability, Longevity, Momentum, Franchisability, and Reach quantifies its successful performance across multiple dimensions.
Demand data can also help you understand the sentiment of the audience and how it relates to different genres and preferences. For example, "Doctor Who" is ranked in the 99.7th percentile in the family genre, indicating strong demand in this category. It has an audience that is similar to shows like "The Simpsons," "The Mandalorian," and "Star Trek: Picard," so promoting the show alongside these other titles may help attract similar viewers.
Another crucial aspect that executives need to consider is timeshifted demand. Since the show has been around for many years now, looking at demand data over a range of years could reveal more trends, shifts, or dips in audience interest. The show started in 1963, has had 26 seasons, and ended in 1989. Its current status and season profile also need to be considered when assessing the importance of demand data.
By examining the top 10 global markets for "Doctor Who" where it is most in-demand over the last 30 days, you can better understand how successful it is in other countries, which can reveal new audience territories to be exploited. For example, the show's demand in Australia has recently increased; hence, extra resources or focus in this market could help increase the user base while retaining existing viewers. In addition, understanding how this show performed over the last year as a rolling average, with respect to its rankings, comparative demand, and overall statistics can give a more complete picture of its overall performance.
Thus, demand data insights that answer questions such as "how much is my series worth," "what is the potential ROI of acquiring a series," "which shows are in-demand," etc., can help entertainment executives to prioritize their strategic decision-making prodigiously.
Doctor Who's travelability to Australia in the last 30 days is 42%, which means that the audience demand for Doctor Who is 42% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Doctor Who travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s Doctor Who is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Doctor Who, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on Sept. 11, 2023, 9:46 p.m. PST using demand datasets from Parrot Analytics for Doctor Who in Australia. We provide our partners with meaningful SVOD capabilities to help them drive better and more informed content sales strategies. Contact us today to find out more.