The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, the use of demand data can greatly inform your content, acquisition, distribution, and programming decisions. Analyzing the performance of "Dynasties (2018)" in Australia during March 2024 can provide insights on how demand data can enable more informed decisions.
The demand data for "Dynasties (2018)" in Australia is favorable with 2.7 times the audience demand of the average show in Australia over the last 30 days. This means that only 8.6% of TV shows have this level of demand. Moreover, the demand has been increasing recently with 1.6 times the average over the last 90 days. These metrics help executives to assess the value of a TV series and inform their content valuation decisions.
The show's peak rank in Australia during March was #910, which indicates it dropped 212 spots in rank in Australia. This information can provide a clue on how the programming strategy should be optimized to prevent losing viewership. The show's performance is among the top 97.3% of all documentary titles in Australia, which signifies that "Dynasties (2018)" has higher demand than most shows.
Further examining audience behaviors, fans of "Dynasties (2018)" also like shows such as "Planet Earth III," "Naked Attraction (UK)," "The Graham Norton Show," "For All Mankind," and "Wolf Like Me." During March, audience demand for the show decreased in Australia by 27.8%, which demonstrates the need to implement marketing strategies to reverse any decline trend.
The show's travelability, which quantifies a show's international demand relative to its home market, is okay. Meanwhile, the show's longevity, momentum, franchisability, and reach are all either outstanding or good. By comparing the performance of "Dynasties (2018)" on a 1-year rolling basis versus the last 30 days, Entertainment executives can identify a 9.0% increase in the show's peak demand and an increase in popularity during the last 30 days.
Analyzing the top 10 global markets where "Dynasties (2018)" is most in-demand over the last 30 days, provide insightful information to executives about the show's global popularity. For instance, the show outperforms the demand of the average TV show (1x) in every market it's shown, with China showing the highest global demand.
In conclusion, demand data can provide entertainment executives with insights that assist in making informed content, acquisition, distribution, and programming decisions. They can also help determine how much a particular TV series is worth and how it can drive a platform's success, while informing any pre-release marketing or release strategy and pricing decisions.
Dynasties (2018)'s travelability to Australia in the last 30 days is 68%, which means that the audience demand for Dynasties (2018) is 68% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Dynasties (2018) travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Australia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Documentary genre and assess the strengths and weakness of the competition’s content e.g. BBC One, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Australia. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Dynasties (2018).
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Documentary. Using audience demand data, explore markets such as Australia to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Dynasties (2018) from partners like BBC One.
Studios in Australia are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Documentary) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Dynasties (2018)? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Australia, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as BBC One to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Australia. Contact us now to leverage a return-focused selection criteria for title acquisition from BBC One by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Dynasties (2018). Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as BBC One to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Dynasties (2018)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Documentary genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as BBC One by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Documentary. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Dynasties (2018), including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s Dynasties (2018) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dynasties (2018), for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Nature Documentary), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:01 p.m. PST using tv demand data from Parrot Analytics for Dynasties (2018) in Australia. We provide our partners with extensive subscription-video-on-demand capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.