The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives, data-driven decision making can be a game changer for strategic content, acquisition, distribution, and programming decisions. Demand data from Parrot Analytics can unlock insights that can help executives make more informed decisions and find success in a crowded and competitive landscape.
Taking "Eastbound & Down" as an example, we can see how demand data can help executives evaluate the show and its performance, and explore relevant considerations around content valuation, franchise potential, and more.
Firstly, looking at how "Eastbound & Down" compares with the market average for demand metrics in Australia over the last 30 days, we can see that the demand for the show is 2.9 times higher than the market average tv show. This metric can be helpful for content valuation, as executives can use demand data to calculate the potential dollar value contribution of a title to their platform or business in a given region.
"Eastbound & Down" can also benefit from exploration of its franchise potential, given its high longevity. The show maintained outstanding audience demand over time, which indicates a sustained interest from fans in the series.
By exploring which shows fans of "Eastbound & Down" also enjoy, executives can make more informed acquisition decisions, whether targeting similar shows or exploring opposite genres. Show metadata provides important context around when a show started and ended airing, as well as how long a show has been around, which can speak to the show's potential audience across time and platform formats.
Demand data not only helps executives assess the current position of a show like "Eastbound & Down," but also provides powerful insights into its future, travelability (international demand), and reach (the number of people expressing demand for the show). This information can also guide programming decisions, like how to optimize the release strategy for the show and whether its marketing campaign was effective.
In summary, demand data merits serious consideration when making content, acquisition, distribution, or programming decisions. By highlighting how a show like "Eastbound & Down" can be used as a case study, Parrot Analytics has demonstrated how demand data can be leveraged to help entertainment executives make data-driven decisions with the potential to generate powerful results.
Eastbound & Down's travelability to Australia in the last 30 days is 25%, which means that the audience demand for Eastbound & Down is 25% of the demand in its country of origin, United States. Click through to another market to discover how well Eastbound & Down travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s Eastbound & Down is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Eastbound & Down, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on April 19, 2024, 2:01 p.m. PST using global television demand datasets from Parrot Analytics for Eastbound & Down in Australia. We provide our partners with valuable TV series workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.