The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you may be interested in how demand data can inform content decisions. Take "Echo," for example, a TV series that has seen increasing demand in Australia over the last 30 days. This show has 3.1 times the audience demand of the average show in Australia, and only 8.6% of all TV shows have this level of demand. It moved up 2033 spots in its rank during March in Australia, indicating that its popularity is increasing. In addition, the show ranks in the 95.7th percentile in the drama genre in March, with higher demand than 95.7% of all drama titles in Australia.
If you are considering content valuation, demand data is one way to estimate the value of a title. Using Parrot Analytics content valuation system, you can calculate the ROI a specific title will bring for any given platform. This calculation can be based on platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog. You can also estimate how much of a title's value is being driven by demand for its stars, how much it's worth to another streaming platform, and how much of a content library's value resides in its long-term impact on a platform.
You may also be interested in acquisition or programming decisions, and using demand data can be helpful here too. Audience demand data can help you determine what type or genre of content is in demand, which titles are being under-monetized, what will help you retain your current audience, and which titles are needed to grow your audience. By analyzing the demand data for "Echo," you can see that fans of this show also enjoy titles such as "Griselda", "For All Mankind", "Percy Jackson And The Olympians", "Monarch: Legacy Of Monsters", "Loki", "Reacher", "Halo", "Gen V" and "Ahsoka," giving you a sense of what types of shows may resonate with its audience.
You can also use demand data to help make distribution decisions for a show. For example, the travelability metric can quantify a show's international demand relative to its home market. For "Echo," its travelability is deemed okay, and its global performance can provide insights into where it may perform well outside of its home country. The show's longevity, or how well audience demand is maintained over time, is okay in this case, but its momentum (the pace of growth) is exceptional. Understanding the show's reach, or the number of people expressing demand, and how it compares to other titles available on the market, can also inform distribution decisions.
Overall, demand data can be a valuable tool in making informed content decisions. Whether it's for content valuation, acquisition, programming, or distribution, the insights provided by demand data can help you to assess the value of a title and make informed decisions about a show's future.
Echo's travelability to Australia in the last 30 days is 56%, which means that the audience demand for Echo is 56% of the demand in its country of origin, United States. Click through to another market to discover how well Echo travels internationally.
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Capture more value from content opportunities in Australia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Disney+, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as Disney+ to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Echo), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Disney+ by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Echo, including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Echo is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Echo, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 18, 2024, 2:04 p.m. PST using global demand datasets from Parrot Analytics for Echo in Australia. We provide our partners with smart OTT insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.