The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data can help entertainment executives make informed decisions for content acquisition, distribution, production and programming. In the case of "Elementary," demand data can be used to assess its value to any content distribution platform.
Firstly, content valuation using demand data can reveal how much the series is worth, and how it performs as an acquisition-driving or churn-reducing title. For "Elementary," demand for the show in Australia is good and has been increasing recently, as it achieved 6.3 times the audience demand of the average show in Australia during the last 30 days. This indicates that the show has value and can potentially drive audience acquisition to a platform.
Secondly, the demand data can also help in determining the best-suited platform when distributing the show. The Parrot Pulse for "Elementary" provides information on how the show performs globally in six dimensions, including its travelability, which measures the international demand of a show relative to its home market. In the case of "Elementary," the show is performing well worldwide, although its travelability is good, indicating that its international demand is not outstanding. This information can assist executives in identifying which platforms to target for distributing the show.
Thirdly, demand data helps in content discovery and recommendations, especially for the correct audience to target. By examining data on the shows that fans of "Elementary" also like, such as "Shameless" and "Game of Thrones," entertainment executives can make strategic decisions on content acquisition and production to meet the preferences of the audience.
Fourthly, demand data can also inform the optimal release strategy and pricing of "Elementary." By studying the demand spike in late March 2024 for "Elementary" in Australia, entertainment executives can determine the best time to release new episodes and how much to charge for the content.
Finally, understanding audience demand data can also measure the show's success in terms of retention, acquisition, and market position. By analyzing the performance of "Elementary" on a rolling year basis vs. the last 30 days, we can see that its average demand is increasing recently. Additionally, comparing the performance of "Elementary" in the top 10 global markets indicates that the show is outperforming the average TV show demand in each of these markets. Entertainment executives can use this information to assess the show's potential for franchising and future content development.
In conclusion, demand data is an essential tool that entertainment executives can use to make strategic decisions that can lead to successful content acquisition, production, and distribution. In the case of "Elementary," understanding its demand data can inform content valuation, platform fit, discovery, release strategy, and market position.
Elementary's travelability to Australia in the last 30 days is 46%, which means that the audience demand for Elementary is 46% of the demand in its country of origin, United States. Click through to another market to discover how well Elementary travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Australia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. CBS, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Australia. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Elementary.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Australia to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Elementary from partners like CBS.
Studios in Australia are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Elementary? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Australia, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as CBS to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Australia. Contact us now to leverage a return-focused selection criteria for title acquisition from CBS by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Elementary. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as CBS to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Elementary), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as CBS by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Elementary, including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular CBS‘s Elementary is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Elementary, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Procedural Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:01 p.m. PST using global television demand analytics from Parrot Analytics for Elementary in Australia. We provide our partners with far-reaching TV insight to help them drive better and more informed content sales strategies. Contact us today to find out more.