The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Emily In Paris has generated substantial audience demand since its debut in 2020, as highlighted by its performance in Australia in March 2024. Parrot Analytics has been analyzing the show's demand data to provide valuable insights that entertainment executives can use to make data-driven decisions.
One of the key benefits of demand data is that it can be used for content valuation. The Parrot Analytics content valuation system considers the global content demand and supply to estimate how much a title is worth, and how much it will contribute to a given platform or audience. In the case of Emily In Paris, we can see that over the past month, the show has 2.9 times the audience demand of the average show in Australia. This information could be useful for potential buyers who are looking to acquire content that is highly valuable to their particular audience.
By examining the top 10 global markets where the show is most in-demand over the last 30 days, we can also observe that Emily In Paris outperforms the demand of the average TV show in each of these markets. The show's popularity in Russia, for example, is particularly noteworthy, with demand that is 10.6 times the average. This highlights a potential opportunity for distribution and marketing in Russia, as well as other markets where the show is performing well.
Another valuable insight provided by demand data is viewer preferences. We can see from the list of shows that are most liked by viewers of Emily In Paris in Australia that the show’s fans enjoy drama, horror, and science fiction genres. The data could be used to identify the best content to add to the platform’s library to complement Emily In Paris and provide value to this particular audience.
Demand data can also be useful for programming decisions. Based on March 2024's results in Australia, Emily In Paris has been declining in popularity compared to the last 90 days, but has increased in the last 30 days. This implies that the platform that has the rights to the show could market it more aggressively and use various strategies to maintain interest among their Australian audience. TV executives can use this insight to adjust their programming schedules and/or marketing strategies to increase the show's visibility.
Finally, the demand data can inform decisions in relation to long-term planning, and can be used to assess franchisability and travelability. In the case of Emily In Paris, Parrot Analytics data shows outstanding audience demand across six dimensions, including travelability, longevity, momentum, franchisability, and reach. With this information, entertainment executives can plan and develop strategies around potential new projects and franchise opportunities.
In conclusion, demand data can provide invaluable insights that enable entertainment executives to make informed decisions about content valuation, distribution, programming, and long-term planning. Emily In Paris's popularity in Australia for the month of March 2024, as well as its global performance, serve as an excellent demonstration of the value that demand data can deliver to the entertainment industry.
Emily In Paris's travelability to Australia in the last 30 days is 35%, which means that the audience demand for Emily In Paris is 35% of the demand in its country of origin, United States. Click through to another market to discover how well Emily In Paris travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Australia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Netflix, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Australia. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Emily In Paris.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Australia to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Emily In Paris from partners like Netflix.
Studios in Australia are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Emily In Paris? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Australia, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Netflix to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Australia. Contact us now to leverage a return-focused selection criteria for title acquisition from Netflix by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Emily In Paris. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Netflix to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Emily In Paris), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Emily In Paris, including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Emily In Paris is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Emily In Paris, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Life Story), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:03 p.m. PST using global demand datasets from Parrot Analytics for Emily In Paris in Australia. We provide our partners with smart media industry analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.